I don't see why SMU doesn't work to set up a Boulevard-type tailgate for home basketball games. You could start it with a trial version on a Saturday home game, and possibly expand it to a few more games in the following years. It would be done on that new plaza area between moody and dedman. Call it The Plaza. Has this been suggested already?
Also, red and blue tie dye SMU basketball shirts need to be our new giveaway for the Sellout game each year