The scorched-earth marketing campaign

[Mitch McConnell]

Now, that this is done, we need a bona marketing campaign and advertising campaign to create awareness, season ticket sales, have him go on every sports talk show in DFW and just keep pushing LB out there.

I know Moody won't sell out but we have got to augment what we accomplished with this hire.

Big time.

[Comet]

Agreed, I'll be dragging my friends to games.

[SMUer]

Coach Brown, Robo-Brown?

[sbsmith]

Come See What Brown Can Do For SMU- 2012-2013 SMU Basketball Season Tickets On Sale Now

[redpony]

Dallas- the city with great Brown-outs.

[PonyKai]

He's a recruiting, coachin', winnin', traveling', golfin' machine...he's...RoboBrown.

[SMUer]

[PonyKai]

So baller. If you can do one of him golfing, game over, trophy retired.

[ponyboy]

Lol. Great graphic.

Yes, we'd better be spending a ton of Big East money to get butts in seats. The first billboard I want to see is "Come See Real Basketball" with a pic of the screaming Larry Brown. And I want the ad east and westbound I 30 at University in Fort Worth.

[Lefty]

Lol. Great graphic.

Yes, we'd better be spending a ton of Big East money to get butts in seats. The first billboard I want to see is "Come See Real Basketball" with a pic of the screaming Larry Brown. And I want the ad east and westbound I 30 at University in Fort Worth.

NOW you're thinking! Love it.

[Stallion]

I'd still like to know the marketing budget for those SMU Business School adds on the Ticket. That is exactly what we need to do as far as Radio for the move to the Big East.

[papawasamustang]

Passed by a Chicken Express a little while ago. There was an 18 wheeler Chicken Express delivery truck @ the location. It had huge pictures of TCU football players, coaches, etc. On both sides, it stated that Chicken Express supports TCU athletics. The design on the truck really grabs your attention. They did a good job with it.

[Mitch McConnell]

Get Larry out to the spring football "game" to sign autographs and meet and greet. Great opportunity for him to get with the SMU community -- AND PROMOTE THE HELL OUT OF IT!

I'm sure his assistants will be evaluating anyway.

Worth talking to him about.

[Dark Horse]

Good call, Stallion. There are Cox Business posters hanging throughout Love Field, too. Well made and very attention-grabbing.

On the other hand, there's a store in Love Field called "The Home Team" or something, and you get one guess which university in the state has no hats, t-shirts or coffee mugs on sale.

I walked in and asked "where's the SMU stuff?" An employee said they didn't have any.

So I said, "you're in Dallas, SMU is the only college team in Dallas, and you don't have their gear ... but call yourself the Home Team'?"

The guy squirmed a little before saying something about how the owner (who he wouldn't name when I asked) had called SMU several times about selling SMU gear but was told "not enough people will see your store" and subsequently rejected.

Not enough people? In an airport in Dallas?

I really hope the guy had his facts mixed up, because his version was embarrassing.

[Digetydog]

On the way through the Bronx on our way back from the city today, I ended up behind a Coca-cola truck with a banner on the back advertising the drink and St Johns BB complete with a picture of Steve Lavin. Co marketing works and is cost effective.

Imagine all the Dr Pepper trucks in Dallas advertising the Ponies on the back.