OT: DMN article - Inside Final Four finances
Posted: Fri Apr 04, 2014 7:51 amhttp://www.dallasnews.com/sports/colleg ... ke-nfl.ece
As recently as 1973, TV rights for the NCAA tournament generated only about $1 million. Last year, tournament multimedia rights accounted for more than $680 million of the NCAA’s nearly $913 million in total revenue
As recently as 1973, TV rights for the NCAA tournament generated only about $1 million. Last year, tournament multimedia rights accounted for more than $680 million of the NCAA’s nearly $913 million in total revenue