What is SMU Basketball worth?

Very interesting study in the WSJ assigning a value to the top college basketball programs in the country. According to the article: To calculate what a college team would be worth on the open market, if it could be bought and sold like a pro team, Brewer analyzed each major program’s revenues and expenses and made cash-flow adjustments, risk assessments and growth projections for each.
#73 SMU - $30,180,000
Other AAC/Texas:
#13 UConn - $111,852,000
#30 UT - $68,461,000
#35 USF - $53,938,000
#45 Memphis - $43,363,000
#54 Baylor - $38,156,000
#60 A&M - $34,958,000
#72 Cincinnati - $30,367,000
#77 Texas Tech - $29,533,000
#80 UCF - $28,523,000
#86 TCU - $24,272,000
#90 Temple - $20,327,000
#93 Tulsa - $18,268,000
#95 UH - $18,205,000
http://www.wsj.com/articles/whats-your- ... 1427903905
#73 SMU - $30,180,000
Other AAC/Texas:
#13 UConn - $111,852,000
#30 UT - $68,461,000
#35 USF - $53,938,000
#45 Memphis - $43,363,000
#54 Baylor - $38,156,000
#60 A&M - $34,958,000
#72 Cincinnati - $30,367,000
#77 Texas Tech - $29,533,000
#80 UCF - $28,523,000
#86 TCU - $24,272,000
#90 Temple - $20,327,000
#93 Tulsa - $18,268,000
#95 UH - $18,205,000
http://www.wsj.com/articles/whats-your- ... 1427903905