The Athletic: New NIL enforcement targets collectives

[PonyPride]

From The Athletic:

New NIL enforcement targets collectives, deals must serve ‘valid business purpose’

By Stewart Mandel

A new college sports enforcement arm charged with regulating name, image and likeness payments to athletes issued guidance Thursday that could make it extremely difficult for school-affiliated collectives to get their deals with athletes approved.

The recently approved House settlement, which took effect on July 1, established a clearinghouse, called NIL Go, that must approve all third-party deals for more than $600. The two main requirements for those deals are that they’re for a “valid business purpose” and within a fair-market “range of compensation.”

The goal is to prevent schools from utilizing booster-driven entities to funnel payments to recruits and transfers as a workaround to the $20.5 million revenue-sharing cap.

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