The Athletic: New NIL enforcement targets collectives

[PonyPride]

From The Athletic:

New NIL enforcement targets collectives, deals must serve ‘valid business purpose’

By Stewart Mandel

A new college sports enforcement arm charged with regulating name, image and likeness payments to athletes issued guidance Thursday that could make it extremely difficult for school-affiliated collectives to get their deals with athletes approved.

The recently approved House settlement, which took effect on July 1, established a clearinghouse, called NIL Go, that must approve all third-party deals for more than $600. The two main requirements for those deals are that they’re for a “valid business purpose” and within a fair-market “range of compensation.”

The goal is to prevent schools from utilizing booster-driven entities to funnel payments to recruits and transfers as a workaround to the $20.5 million revenue-sharing cap.

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[GHammond]

We all knew this type of rule / restriction was on the horizon - hopefully, we behave this time around.

[EastStang]

So, what is the fair market range of compensation for a Livvy Dunne? Or remember when we had that OL who was a world class concert pianist? I don't know if we have any Livvy Dunne looking volleyball, soccer, swimming, equestrian competitors, but I would not be surprised if we do.

[Charleston Pony]

So now the NCAA's enforcement arm is going to tell business owners what they should (or should not) be spending for advertising?