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(I didn't write this)
RE: SMU ALUMS
A fellow SMU alum weighs in:
I'm a fairly recent SMU alum (2001), and I don't go to games -- I go to more games from my HS alma mater (Highland Park). The thing is, a school has to cultivate school spirit in their athletic program for alumni to really feel an attachment to their teams. Even though SMU basketball has been solid, if underperforming, teams, SMU hasn't been able to really drive students to the game and get a buzz going on campus. For most students, SMU football is just something that happens on Saturday and really, really messes up parking on campus. And basketball is an afterthought. I don't think the school has done a good job of creating excitement about the games -- promotions, student incentives to go, whatever. They seem to be trying to reach out more to Dallas in general -- but Dallas won't be interested until the students make it exciting to go to games again. It takes time to build a city-wide fanbase, something has to come from good programs and strong alumni that really evangelize the teams. But alumni don't care, because no one cared when they were in school -- just because they went to the school doesn't mean they want to go watch mediocre sports. SMU needs to rebuild tradition with the student base, and let that crawl naturally outward to the city.
Like I said, it's a chicken and egg thingy. Or is it? One cannot assume that basketball/football victories will automatically increase attendance, just as increased attendance doesn't translate to a winning program. Can they? Anyone out there looking for a sports economy thesis?
Adam McGill · 03:57 PM
(I didn't write this)
RE: SMU ALUMS
A fellow SMU alum weighs in:
I'm a fairly recent SMU alum (2001), and I don't go to games -- I go to more games from my HS alma mater (Highland Park). The thing is, a school has to cultivate school spirit in their athletic program for alumni to really feel an attachment to their teams. Even though SMU basketball has been solid, if underperforming, teams, SMU hasn't been able to really drive students to the game and get a buzz going on campus. For most students, SMU football is just something that happens on Saturday and really, really messes up parking on campus. And basketball is an afterthought. I don't think the school has done a good job of creating excitement about the games -- promotions, student incentives to go, whatever. They seem to be trying to reach out more to Dallas in general -- but Dallas won't be interested until the students make it exciting to go to games again. It takes time to build a city-wide fanbase, something has to come from good programs and strong alumni that really evangelize the teams. But alumni don't care, because no one cared when they were in school -- just because they went to the school doesn't mean they want to go watch mediocre sports. SMU needs to rebuild tradition with the student base, and let that crawl naturally outward to the city.
Like I said, it's a chicken and egg thingy. Or is it? One cannot assume that basketball/football victories will automatically increase attendance, just as increased attendance doesn't translate to a winning program. Can they? Anyone out there looking for a sports economy thesis?
Adam McGill · 03:57 PM