DMN: Not a Clue

Lots of us have bashed the Dallas Morning News for its coverage (or lack of it) of the SMU Mustang athletic programs while still having its name plastered all over campus (scoreboards, programs, sponsorship of events, etc.). But today I got a call that pretty much says it all about the Dallas Morning News and its so-called 'relationship' with SMU.
Phone rings at my house.
Me: "Hello"
Caller: "Hello, my name is Tina and I'm calling on behalf of the Dallas Morning News to see if you'd like to re-subscribe...? We see in our records that you stopped receiving the paper several months ago."
Me: "Yeah, I did."
Caller: "May I ask the reason that you stopped subscribing? We'd like to have you back as a customer of the Dallas Morning News."
Me: "Well, I was very unhappy - in fact VERY unhappy - with your sports coverage of Southern Methodist University. You know, its football, basketball and other athletic programs."
Caller: "Oh, I'm sorry that we weren't covering that school the way you wanted."
Me: "Yeah, me, too..."
Caller: "Well...I could pass word along to the sports department to do a better job of covering that school for you, if you'd like."
Me: "Sure. That would be great."
Caller: "Where is Southern Methodist University?"
Me: *click*
Phone rings at my house.
Me: "Hello"
Caller: "Hello, my name is Tina and I'm calling on behalf of the Dallas Morning News to see if you'd like to re-subscribe...? We see in our records that you stopped receiving the paper several months ago."
Me: "Yeah, I did."
Caller: "May I ask the reason that you stopped subscribing? We'd like to have you back as a customer of the Dallas Morning News."
Me: "Well, I was very unhappy - in fact VERY unhappy - with your sports coverage of Southern Methodist University. You know, its football, basketball and other athletic programs."
Caller: "Oh, I'm sorry that we weren't covering that school the way you wanted."
Me: "Yeah, me, too..."
Caller: "Well...I could pass word along to the sports department to do a better job of covering that school for you, if you'd like."
Me: "Sure. That would be great."
Caller: "Where is Southern Methodist University?"
Me: *click*