SMU Hockey 2010 wrote:That video made me want to de-affiliate. A bunch of buzz words and cutesy pictures with uplifting music? Is that actually supposed to do something for anyone?
I guess we could have made a PR campaign with deep philosophical discussions of right and wrong and how act responsibly...but guess what, no one has pays attention to mundane messages, the idea is to draw people's attention with easy to remember positive slogans. I'm not suggesting that we need to be cheerleaders and show overblown fake pride in who we are, but how is visibly showing the good things we all do and attaching positive monikers to those images bad???
It doesn't matter if it does anything for you because it isn't for you...you're a part of the greek community, why do a PR campaign? because we need to affect the perception of us OUTSIDE of fraternity and sorority life at SMU, starting with the freshman. it's kind of sad to see the massive amount of apathy we have in the greek community leak on to the message boards too.
On the other side, the people who think this is BS are exactly the people we want to either educate or get rid of as a community because that highly visible minority is made up of the people we can blame completely for the bad perception we have and the absolutely insufferable treatment we have been receiving from the university.