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I've always been annoyed by the tagline in the Cox Business School Commercial. The announcer says something to the effect of:

Alma Mater to the Dallas Business Elite

I think that is to narrow of a focus and really pegs SMU as a local University instead of a National institution like we strive to be.

I'd rather it say "Alma Mater to the Southwest's Business Elite". Texas may be more correct, but I think Southwest broadens the school's reach.

I believe this is an important change that needs to happen soon, especially since the commercial is getting more national exposure during our football games and other programming. Time to start acting like a national University and shed the Dallas label.

If anyone knows big whigs within Cox, please pass this along.

As raplh will tell you, he had 200 Cox graduates show up at a NYC function

smupony94 wrote:As raplh will tell you, he had 200 Cox graduates show up at a NYC function

So the Dallas Business Elite occasionally take business trips to the Big Apple. That they can then deduct the expenses for on their tax return.

I'll agree with the OP - the Cox focus needs to broaden - time to quit bragging to the UT/Houston/Aggie grads in town who already know about us and go national - let's jump a level and start to trumpet that we're competing with the Whartons & Vandys & Harvards.

After all, at some point they'll have saturated the Dallas market with grads and have to widen the focus anyway to continue attracting high-level execs whose companies will pay the big bucks for the privilege of helping them learn what they need to succeed...

b_caesar wrote: let's jump a level and start to trumpet that we're competing with the Vandys ...

My MBA from University of Southern California (Marshall) kicks No. 36 Vandy and No. 49 Cox.

How about breaking on to the first page here before blowing too big a horn!

IIRC Business week had our MBA program ranked 12th. HBPD- did you forget that- I thought that you commented on it when it was posted.

GO PONIES!!!

redpony wrote:IIRC Business week had our MBA program ranked 12th. HBPD- did you forget that- I thought that you commented on it when it was posted.

GO PONIES!!!

I did indeed but Cox was rated higher than Marshall so I used the US News rankings!

They taught us well at Marshall!

I went to itt tech

don't even need that to work in real estate.

I have an anthropology degree

Dutch wrote:don't even need that to work in real estate.

You are correct. I got a MS in Real Estate from the catholic version of SMU in San Diego. Girls were so hot I never wanted to leave campus.

I didn't even get a BA from SMU, I was an Econ bad-ass.

I like the Rice MBA ads now on this site

BBA from Pony Ears. magna cum laude

I've got match.com

It seems like Cox should focus their advertising on being the #1 ranked program in Texas, or even better the Southwest U.S., according to Business Week. Shout this from the mountain tops.

My guess is the local TV advertising is focused on generating revenue for the much larger PMBA and EMBA programs.