Frontburner quoted this from a recent research firm's survey:
Our early poll indicates that James would have quite a difficult path to victory in West Texas, as 62 percent of survey respondents have either never heard of him or do not know him well enough to form an opinion. Furthermore, only 8 percent hold a positive opinion of him, while 30 percent maintain an unfavorable view. These high unfavorable ratings this early in the contest will have a James campaign starting in the unenviable position of having to work to get his positive name identification up 22 points, just to break even with his detractors.
While the entire region is not overly friendly territory for Craig James, he has an especially acute problem the Lubbock area. Indeed, 52 percent of voters have an unfavorable opinion of James including 35 percent who are very unfavorable. Furthermore, 71 percent of voters in Lubbock with an opinion on the matter say Coach Leach did not deserve to be fired; which includes 29 percent of voters who put the blame squarely on James’ shoulders for using his influence at ESPN to have Leach fired.
In sum, these findings suggest that voters care about the Texas Tech issue and will weigh the situation as they consider supporting Craig James for Senate in 2012.
