by Stallion » Wed Sep 26, 2007 11:36 am
I really don't think there has been significant increases in media coverage. Maybe you are just looking for it. I do think though that local news media outlets in the future have to carve a niche in the new internet age. Instead of providing the same information as the national media newspaper and internet sites I think they will eventually try to differentiate their product by focusing on local news of interest that can't be found elsewhere. Local high school sports, college sports etc provide a a way to reach the local fan that national media can not. Maybe that is a factor in what you are seeing. Example does WFAA just regurgitate exactly what ESPN does on Sunday Nite NFL Highlites or do they distinguish their product with sports news of more local interest. I see some of the local independent stations cutting into this local market with interesting local sports news.