Light show at central at Park Lane

[NavyCrimson]

i'm sure there will be that day in the future. Someday.

[S....M....U]

great to see support around town!

[soccermom]

This is cool. I agree the diamond M would be great---wish they would use diamond lettering in the endzone and on some merchandise.

[docabel]

I went to the 2004-05 Sugar Bowl when Auburn beat Va Tech. The easiest way back to Virginia is via I-85 that goes right through Auburn. They had a big Auburn flag flying from one of the bridges so that the Va Tech fans could see it on their way home. We need to position SMU images in such a manner that TCU fans have to see them coming and going.

While not as impressive as the light show on the buildings, there is a very large banner hanging from the high rise just north of the Raddison on Central @ Yale (SMU Blvd) with the "Beat TCU" slogan on it.

This is great publicity, but I would have preferred something more generalized that could be used beyond just one game.

[couch 'em]

This is great publicity, but I would have preferred something more generalized that could be used beyond just one game.

On the contrary, we need to advertise for THIS game specifically. When the average football fan thinks of SMU, they think 'irrelevant' and 'plays teams I've never heard of'. Advertising THIS game associates SMU with the #4 team in the country. It makes the average person associate SMU with real football, not UAB and Tulane.

[Bergermeister]

Fill Ford.

Phil Ford?

[OR-See-Nee]

I want to congratulate the powers that be for all of the marketing that is going on for this game. Great job! The lights on the building at Park/Central are cool.

[NavyCrimson]

Got any pix of the lights on the building?

[RGV Pony]

I remember watching a Tech game televised during the Spike Dykes era and they opened with "they have come in droves from places like Idalou...Floydada...Shallowater and Crosbyton"

we keep this up and they'll be saying "they have come in droves from the Park Cities...Lakewood...Preston Hollow and Uptown"

I do love this push. It seems more savvy and better thought out than the generalized campaigns previously (Pony Up, June Cometh)

[couch 'em]

I found this pic on someone's facebook so the quality isn't my fault.



I may have to drive over tonight to see it in person!

[NavyCrimson]

wow! thx!

[CashMcMogulsonIII]

I have a better photo but it's on my camera phone and have no idea how to upload it.

[Longtime]

Loving the marketing push.

Some have wondered if it's overkill for a game that's already sold out, but as couch'em said above, it's all about becoming relevant again. Hyping games against UAB and Tulane isn't going to catch the attention of the average person.

[FriscoPMG]

Park Lane sign

60004_643321007569_18806856_36973690_1129665_n.jpg (70.75 KiB) Viewed 360 times

[couch 'em]

Also stolen from facebook: