part of undoing at SMU
"Last December, SMU played a basketball game at Ellis Davis Fieldhouse against Jackson State. It was meant to be a victory in two ways: SMU would surely defeat Jackson State, which was 1-9 at the time, and SMU, which partnered with Dallasblack.com for the event, would strengthen its ties to the Dallas area, notably the city, offering $5 tickets and tons of free shirts.
Said Matt Doherty to SportsDay's Kate Hairopoulos before the game: "We're trying to walk to South Dallas and say, 'Hey, we want to partner with you. We want to be Dallas' team. You don't always have to come to us, we'll come to you.'"
Instead SMU lost 59-58. An announced crowd of 1,925 showed up to an arena that seats 7,500. The game was symbolic of Doherty's recently-ended tenure: SMU, the flagship university for the city of Dallas, never fully connected with the Dallas basketball scene under Doherty."
http://www.dallasnews.com/sports/high-s ... at-smu.ece