SMU Needs A Times Square Sized Video For 75 & Mockingbird

[S....M....U]

I think 75 is key

[max the wonder dog]

My sales reps in the outdoor advertising industry tell me that video is a no go because of the potential liability. Digital billboards that change static messages 3 or 4 times a minutes are not a problem.

With digital boards you can change messages almost instantaneously -- think scores. I did a voter turnout ad on a digital board once that regularly updated the time left until the polls closed.

Mrs. Baird had a board on her bakery. No reason SMU shouldn't have a board on that site.

And it can be used to promote academic programs as well as athletics. Maybe that would get the Spanish Department behind the project.

[GRGB]

SMU needs a Times Square sized video screen for advertising SMU events near the 75 and Mockingbird intersection. We have the real estate, and have a building further north on 75 with an SMU logo. Why not find the right angle, to maximize views from down there in the 75 trench, use this building or a new location and run SMU events day and night? We have prime real estate, let's use it. The impact would be tremendous.

And, I don't mean something modest in scale - make it enormous. Make a statement. Run it 20 stories down that building or use that vacant spot right at the intersection... SMU... Football... Basketball... videos!

need a sign permit.

video screens require taking down other signs. does smu own any other signs?