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ponyboy wrote:I thought it was prounced jiff, as in the peanut butter

The debate over how to pronounce GIF, which stands for Graphics Interchange Format, re-emerged this week when Steve Wilhite, the inventor of the widely used Web illustration, declared it should be pronounced "jif," like the brand of peanut butter, rather than with a hard G sound.

ponyboy wrote:I'm a 20 year veteran of IT, and I've always pronounced it Jif.

Just found this on google:

The debate over how to pronounce GIF, which stands for Graphics Interchange Format, re-emerged this week when Steve Wilhite, the inventor of the widely used Web illustration, declared it should be pronounced "jif," like the brand of peanut butter, rather than with a hard G sound.

President Barack Obama took sides on one of the most divisive debates in the history of the English language this week by declaring that the word "GIF" - an acronym for Graphics Interchange Format -is pronounced with a hard "G" sound," as one would pronounce "gift," "gaffe" or the "G" in "Benghazi."

The president announced his decision during a meeting with Tumblr CEO David Karp at the White House on Tuesday.

"That is my official position," Obama said, before posing for a GIF with Karp, who was in Washington to host a discussion on student loan reform. "I pondered it a long time."