TCU billboard

[One Trick Pony]

[Pony81]

Can you say - "Insecurity".

SMU has kicked TCU's a... in academics and athletics for most of our living memory.

Now that we have decided to pull our head out our a... and assert the natural order - does TCU feel compelled to run the billboard.

Sit tight, continue to climb the academic rankings (SMU 56 - TCU 99), win at football and basketball and all will be right.

And when we once again start beating them in the revenue sports - please let's not run billboards in FW, let's not gloat, because gravity has taken effect and the natural order has been restored.

Texas is to A&M as SMU is to TCU. TCU and A&M each have had their little run - but the competitive balance is eventually returned to its rightful place.

Texas's nonchalance during the 90's dry spell vs A&M drove the aggies crazy. The feeling was that the natural order would soon restore itself and life will get back to normal.
Sorry, but that's the way it is.

[smuuth]

As much as I hate to admit it, the TCU people took advantage of their omission from the Big 12 and turned it into a positive. Now they are considered a top-notch program in football and baseball nationally. Other schools took the "woe is me" attitude. SMU....a sleeping giant in one of the greatest cities in the world! Still don't know why SMU doesn't go after more of the high-profile recruits in the north texas area. Must be something about Texas high school coaches.

[RE Tycoon]

I'm sure TCU saw this a few months ago and copied it. Good for them, it's about time SMU gets poked into action. How can any team claiming to be Top-25 not have a marketing department?

Maybe we can lure this guy away from his new gig:

Thomas learned sports marketing as a student assistant to Russ Potts at the University of Maryland.
In 1978, Potts was named athletic director at Southern Methodist University, and Thomas, who had just graduated, came to Dallas with him.

Thomas created all sorts of offbeat promotions, including a Guinness-record balloon launch at an SMU-Texas Christian University game in the Cotton Bowl.

“We did things on a shoestring,” Thomas says, “but we did things 30 years ago in the athletic department of SMU — just me and a small staff — that some schools in the country still aren’t doing today.”
Thomas was so instantly famous that Lamar Hunt asked him to hire his teenage son as a summer intern.
Clark Hunt, now chairman of the Kansas City Chiefs, rode around with a friend in a van blanketing Dallas stores with football schedules, posters and bumper stickers.

“I learned the importance of branding and saturation marketing,” Hunt says. “That truly was what the Mustang Mania campaign was about. Brad literally painted the town SMU red and blue. It had a tremendous impact on attendance.

[GiddyUp]

You'll have to zoom in -- it says "Purple Reigns", Join the Purple Revolution

[One Trick Pony]

And some guys talking about better grades LMAO

[RGV Pony]

someone light the torch for that thing.

Have to think that chafes JJ & Doh driving to the Hilltop every day.

I'm surprised there's not a push for some kind of campaign. Hell use the bus money. JJ did it in Hawaii:



I've mentioned these before:

[Casey]

I wasn't too angry until I just saw this in person. It is a slap in the face to SMU but the marketing department and SMU are the ones letting it happen. I never see advertising anywhere unless it's the week of a "big" game. I am unemployed and would like to take over the marketing department.

Again, there is no marketing department. Orsini doesn't think it merits athletic money. He'll take half the university to Hawaii for a week for the 2009 bowl game, but when it comes to marketing, it's e-mails and yard signs! Woohoo!

[Peruna88]

When you have limited, or no, resources, I think outdoor is prohibitively expensive and would direct those marketing dollars elsewhere. As part of a large, multifaceted campaign, go for it. But in our case, I think outdoor is a waste of money.

If they purposely chose that board to poke us, then mission accomplished. They upset a dozen active Ponyfans.com posters and spent several thousand dollars to do so. More than likely, it's on a rotator and will be gone in a month or so.

And, it's an ugly hard to read left hand read on a busy freeway where the boards don't show up that well anyway because they are so far above the roadway.

[One Trick Pony]

O man

[StangEsq]

Here's your answer...

[SMU89]

The only board that matters is the scoreboard.

I'ld rather have a nonexistent marketing department than one that spends moneyin ways that motivate the competition.

What will that cluelessly creative bunch come up with next?

I love you....TCU.

[lwjr]

Where is Russ Potts and Brad Thomas when you really need them?

[couch 'em]

Perhaps this is them slapping our face to wake us from our funk. A strong rivalry benefits both teams.

I hope this is a preplanned deal where we'll open a billboard by TCU tit-for-tat to try to get media attention.

[ReedFrawg]

Perhaps this is them slapping our face to wake us from our funk. A strong rivalry benefits both teams.

I hope this is a preplanned deal where we'll open a billboard by TCU tit-for-tat to try to get media attention.

Exactly - if it keeps the rivalry going strong then that's a good thing. I remember a winter rye grass incident a few years back...