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Re: Marketing Winds are Changing
Posted: Mon Aug 20, 2012 5:50 pm
by HB Pony Dad
Treadway21 wrote:HB,
Will be by to visit. I was going to post the video, but glad you beat me to it.
I am sitting with the Thadsta now at the nodding donkey - scheming. You coming to any games this year?
I am envious of you two scheming without your "fellow producer"!
Perhaps I shall make it for TCU.
Re: Marketing Winds are Changing
Posted: Mon Aug 20, 2012 6:35 pm
by westexSMU
Rick Hart will do a great job marketing SMU and will have the $ with the new Big East TV Contract.
Re: Marketing Winds are Changing
Posted: Mon Aug 20, 2012 7:15 pm
by PonySnob
June Cometh.........
Re: Marketing Winds are Changing
Posted: Mon Aug 20, 2012 9:13 pm
by NY Pony
As an Ad man myself, I can tell you that TMA is a great agency and will probably do great work for SMU if it is true that they are now working for athletics.
They've done some unbelievable sports marketing work.
Re: Marketing Winds are Changing
Posted: Mon Aug 20, 2012 10:20 pm
by ReedFrawg
Good for smu....about time! I do agree with the poster who said the wording doesn't flow. Why are "SMU is" and Dallas' Team" so segregated??? Agree it does not scream college football but it is a start!
Re: Marketing Winds are Changing
Posted: Mon Aug 20, 2012 10:24 pm
by SMU 86
ReedFrawg wrote:Why are "SMU is" and Dallas' Team" so segregated???
Looks like you were trying to make a play on words.
Re: Marketing Winds are Changing
Posted: Tue Aug 21, 2012 6:57 am
by Dutch
ReedFrawg wrote:Good for smu....about time! I do agree with the poster who said the wording doesn't flow. Why are "SMU is" and Dallas' Team" so segregated??? Agree it does not scream college football but it is a start!
bc the campaign is "SMU IS..."
Then they are going to change up the item in the box. I.e. drawing you to search out what it IS. Some will say "college football" "college basketball" "Dallas' team" etc...
Re: Marketing Winds are Changing
Posted: Tue Aug 21, 2012 7:21 am
by ParkyPony
The billboards are just the start. There are plans for a whole lot of radio with tons of promotion. This should be a very visable and active campaign. Don't know if t.v. is included...but would think probably so at some level.
Re: Marketing Winds are Changing
Posted: Tue Aug 21, 2012 8:06 am
by GiddyUp
ParkyPony wrote:The billboards are just the start. There are plans for a whole lot of radio with tons of promotion. This should be a very visable and active campaign. Don't know if t.v. is included...but would think probably so at some level.
Why are we always in the dark all the time about this stuff? Why is it so secretive?
Re: Marketing Winds are Changing
Posted: Tue Aug 21, 2012 8:07 am
by Harry0569
They need to ramp it up over the next few weeks to promote going to Baylor.
Re: Marketing Winds are Changing
Posted: Tue Aug 21, 2012 8:15 am
by PonySnob
Harry0569 wrote:They need to ramp it up over the next few weeks to promote going to Baylor.
Probably more important to try and have a full stadium when we play SFA and our conference games instead of advertising to help Baylor attendance.
Re: Marketing Winds are Changing
Posted: Tue Aug 21, 2012 8:45 am
by ReedFrawg
Dutch wrote:ReedFrawg wrote:Good for smu....about time! I do agree with the poster who said the wording doesn't flow. Why are "SMU is" and Dallas' Team" so segregated??? Agree it does not scream college football but it is a start!
bc the campaign is "SMU IS..."
Then they are going to change up the item in the box. I.e. drawing you to search out what it IS. Some will say "college football" "college basketball" "Dallas' team" etc...
Got it. Wasn't aware of that.
Re: Marketing Winds are Changing
Posted: Tue Aug 21, 2012 9:17 am
by Junior
Treadway21 wrote:
Billboard at 75/Knox by Dickey's - more to come.
The Marketing Arm Is setting up a marketing campaign. As I get more info I will share.
They will be using Thad's Ponyfans video, Your City, Your Team, once we get some details worked out. Which is why I know about it.
Y'all are going to be happy with what they are working up for us.
also have one north of mockingbird by mockingbird station on 75 southbound. saw it last night on the way home.
Re: Marketing Winds are Changing
Posted: Tue Aug 21, 2012 9:35 am
by smubrooks
I love to criticize just as much as the next guy, but I am very pleased that we are doing some marketing!
Re: Marketing Winds are Changing
Posted: Tue Aug 21, 2012 9:57 am
by ponyboy
Yes, props to all involved. Actual, real, live advertising! Magnifico