And here's your new SMU Football ad campaign!

CalallenStang · Post by **CalallenStang** » Tue Jul 24, 2007 8:33 pm

They are using the logo MM65 speaks of on certain materials at the AARO (new student orientation) sessions this summer.

I'll admit it took me a bit to figure it out when I first saw it.

jtstang · Post by **jtstang** » Tue Jul 24, 2007 8:38 pm

MrMustang1965 wrote:]Nope. No need to dig it up. I've got it archived. I'm still a 'fan'. I'm just more realistic about it than I was in previous years. You showed me the light, jt. Take a bow.

I'm not going to bow, butI will tell you that you are still no less a fan than the sunshiners. And now you understand that. A lot of them don't, but you won't let that bother you.

MrMustang1965 · Post by **MrMustang1965** » Tue Jul 24, 2007 8:50 pm

Here it is:

CalallenStang · Post by **CalallenStang** » Tue Jul 24, 2007 8:51 pm

MrMustang1965 wrote:Here's kinda what it looks like except the arrow is black and a little more 'scratchy'...kinda like PB drew it on a chalkboard at halftime.

Yep

LonghornFan68 · Post by **LonghornFan68** » Tue Jul 24, 2007 9:04 pm

No offense to anyone here, but that is f-in weak.

RGV Pony · Post by **RGV Pony** » Tue Jul 24, 2007 9:06 pm

IMO: Stupid.

I'd rather rehash the bit from "Major League" where the team shoots commercials once they start winning. Y'know, have ol' PB do the line saying "We're contenders now!"

Oh, and one more thing about Sweet. I was as fired up about his being at SMU as the next guy. However, I find it odd that a former employer would call up an ex-employee and make them an offer they can't refuse to come on back. At least it seems like there would have had to be some digging for interest from the former employee. Of course, the same doesn't apply to coaches. I think there was something to KGB's wondering that perhaps the mountain was too steep over at SMU.

PonySnob · Post by **PonySnob** » Tue Jul 24, 2007 9:09 pm

MrMustang1965 wrote:Here's kinda what it looks like except the arrow is black and a little more 'scratchy'...kinda like PB drew it on a chalkboard at halftime.

That's certainly what anybody who wanted to purchase a boulevard space had to do this year......................perhaps Orsini is the next "Jim Copeland".

LonghornFan68 · Post by **LonghornFan68** » Tue Jul 24, 2007 9:13 pm

So does this give TCU and others license to start using the "Pony Down" as the antithesis to this?

PonyKai · Post by **PonyKai** » Tue Jul 24, 2007 9:18 pm

For some reason I have to believe that a respected marketing firm hired by SMU to market their product will be able to come up with something better than a bunch of message board junkies super-imposing players over super hero backgrounds. Even though I think they're really good. That I guess leads me to believe that 2007 will be a little more than the mustang and a directional sign.

Besides isn't it a little early to annoint Orsini to Jim Copeland status? Boy that's harsh...

MrMustang1965 · Post by **MrMustang1965** » Tue Jul 24, 2007 9:24 pm

Do your own research into The Richards Group.

http://www.richards.com/default.asp?S=0101

The most recent item under 'News' was last year's Baylor University Bears Football marketing campaign entitled "Call of the Wild".

RE Tycoon · Post by **RE Tycoon** » Tue Jul 24, 2007 11:55 pm

jtstang wrote:
mr. pony wrote:I still like "We Cheated Death."

Except that we really haven't. Twenty years after the death penalty and we have one winning season, at 6-5 mind you, to show for it. Death still has the upper hand.

Here's your t-shirt:

6 and 6 in 2006, we've moved from hell to purgatory.

mr. pony · Post by **mr. pony** » Wed Jul 25, 2007 6:52 am

MrMustang1965 wrote:You showed me the light, jt. Take a bow.

That's a real shame.

Oh, and Calallen's mustang is not the real deal. That thing needs to disappear. Longhorn68's got it right.

Bergermeister · Post by **Bergermeister** » Wed Jul 25, 2007 8:33 am

RGV Pony wrote:Oh, and one more thing about Sweet... the mountain was too steep over at SMU.

I think he figured out pretty quick that he was going to have to actually WORK.

CalallenStang · Post by **CalallenStang** » Wed Jul 25, 2007 10:13 am

mr. pony wrote:Oh, and Calallen's mustang is not the real deal. That thing needs to disappear. Longhorn68's got it right.

Hate to say it, but the Pony Up logo I saw had a mustang like mine (i.e. white background) next to a black "chalklike" arrow that pointed up.

PK · Post by PK » Wed Jul 25, 2007 10:24 am

I think he was referring to the shape of the "Pony" itself, not the background color.