03Mustang wrote:1. Look past your love of the Boulevard and think logically - do we want fans on the Boulevard or in the stands? Do we want them to remain in the stands? As long as the Boulevard is the main attraction the game will never be full unless we're making a run like UH did this year. Right now our tailgating is too much of a good thing, and it's keeping people from ever making it into the game
Guess we have to agree to disagree. To your first question, "Do we want fans on the blvd or in the stands?" Not logical - this isn't a binary choice we have any control over. Your 2nd point I agree with, and I think proves the blvd & attendance aren't related. If we have a run like UH did, we will fill the stands. Period. The blvd doesn't dictate nor does it negatively affect attendance. 3rd point - also not logical: The blvd isn't keeping people from going into Ford. What's going on inside Ford is keeping them out. Hopefully that changes. The blvd certainly isn't keeping some folks from leaving at kickoff to go watch LSU at Milos.
4. Asking people if they'd pay that and actually putting them for sale at that amount are two different things. You should think back to your marketing classes, not economics.
Again, I don't know enough about pricing as it relates to ticket sales, but I don't think you're fooling anyone with a perceived value trick. Right now, we are at the back of the store on the clearance rack with the ugly $#!@ and XXXLs. Look at what the Stars are doing now with ticket pricing. They realize they need to rebuild their core & sell more tickets, so they're lowering prices.
5. If we don't want to be bush-league then we need to ditch the bush-league stuff, and that includes the mini-mustangs and the kids sliding down the grass hill all game. There's really no halfway on this - are we a D-IA football program, or a weekend activity for the Dallas elite? Let's put on a show worthy of a top-tier football program and the rest will fall into place. The community is MORE likely to want to be a part of our game when we have real crowds and real interest for those 6 Saturdays in the fall.
No need to run circles around this topic. If you don't like it, you don't like it. I respect that.
I know I'm getting long winded here, but you asked me to use logic & to study up on economics and marketing.
Your plan is as follows:
Reduce pre-game fun + increase ticket prices + reduce in-game fun = sold out stadium. If you say so.