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GiddyUp wrote:

ParkyPony wrote:The billboards are just the start. There are plans for a whole lot of radio with tons of promotion. This should be a very visable and active campaign. Don't know if t.v. is included...but would think probably so at some level.

Why are we always in the dark all the time about this stuff? Why is it so secretive?

TV IS included. Thad's video will be gaining more air time.

as far as being "in the dark all the time about this stuff". look at this message board. hell, just this thread. none of you guys can agree on anything. the LAST thing they need is a bunch of opinions to sort through. leave it to the experts.

the people who give enough time and money to the university aren't in the dark. the people who don't, are.

Dutch wrote: leave it to the experts.

now, that's a novel idea!

It never hurts to overcommunicate, which is the very purpose of advertising anyway, to communicate your product and generate enthusiasm. We need a social media marketing type -- I'd hire someone straight out of Cox -- who does nothing but hit every social media outlet and overcommunicate upcoming marketing plans, promotions, etc.

Maybe random DFW people will actually know what SMU is and where it is. Huzzah!

[quote="Dutch"]TV IS included. Thad's video will be gaining more air time.[quote]

Glad to finally see our investment being put to good use. I hated seeing that vid Thad put together sitting on a shelf. I really hope we are seeing the beginnings of an organized, assertive marketing campaign that will get butts in the stands.

Dutch wrote:

GiddyUp wrote:

ParkyPony wrote:The billboards are just the start. There are plans for a whole lot of radio with tons of promotion. This should be a very visable and active campaign. Don't know if t.v. is included...but would think probably so at some level.

Why are we always in the dark all the time about this stuff? Why is it so secretive?

TV IS included. Thad's video will be gaining more air time.

as far as being "in the dark all the time about this stuff". look at this message board. hell, just this thread. none of you guys can agree on anything. the LAST thing they need is a bunch of opinions to sort through. leave it to the experts.

the people who give enough time and money to the university aren't in the dark. the people who don't, are.

whatver bud, you always know it all - i am saying just send out an email to MC members saying "look out for ...we have a new campaign..we are actually being proactive.." not everyone is on the MC Board or donates $10k+

RepublicanPNY wrote:I hate to complain but including a picture of a player would've been nice. The design/layout of the board isn't the best. There's a disconnection between SMU Is and Dallas' Team.

I thought it was kind of amateurish ad desgn as well. But glad there is something.

Driving north on Central from N/W Hwy this morning I saw a digital billboard that flashed an SMU helmet and something. We are sharing this with other advertisers ...but more signs are a good sign Right Mrydel!

GiddyUp wrote:

Dutch wrote:

GiddyUp wrote:Why are we always in the dark all the time about this stuff? Why is it so secretive?

TV IS included. Thad's video will be gaining more air time.

as far as being "in the dark all the time about this stuff". look at this message board. hell, just this thread. none of you guys can agree on anything. the LAST thing they need is a bunch of opinions to sort through. leave it to the experts.

the people who give enough time and money to the university aren't in the dark. the people who don't, are.

whatver bud, you always know it all - i am saying just send out an email to MC members saying "look out for ...we have a new campaign..we are actually being proactive.." not everyone is on the MC Board or donates $10k+

yeah, i do. and i only remind people like you who get bent out of shape about it. lol

Stallion wrote:
I'm not going to belabor the point because of a new AD-but from a marketing viewpoint you would barely have noticed SMU has a Football team that starts the season in 2 weeks. I assumed we were going to market the hell out of entrance into Big East even this year. Not so much.I'm not sure what I expected but with the Big East and the best non-BCS schedule in the Country this ain't it.

The AD change may explain the late start, but I believe our visibility in DFW will be increasing soon. Late is better than never. Now let's win a big game or two to really get things going.

The new AD officially came on board after this marketing campaign began. Kudos or criticism's should waid a bit. He only addressed the head coaches the first time less than two weeks ago.

Dutch wrote:

GiddyUp wrote:

Dutch wrote:[quote="GiddyUp"]
Why are we always in the dark all the time about this stuff? Why is it so secretive?

TV IS included. Thad's video will be gaining more air time.

as far as being "in the dark all the time about this stuff". look at this message board. hell, just this thread. none of you guys can agree on anything. the LAST thing they need is a bunch of opinions to sort through. leave it to the experts.

the people who give enough time and money to the university aren't in the dark. the people who don't, are.

whatver bud, you always know it all - i am saying just send out an email to MC members saying "look out for ...we have a new campaign..we are actually being proactive.." not everyone is on the MC Board or donates $10k+

yeah, i do. and i only remind people like you who get bent out of shape about it. lol
[/quote]

and no wonder why I never go to 1st and 10. Carry on..

The rolling digital sign is going north on central around Meadow Rd. Has SFA and date to purchase tickets.
FYI

Today I saw an ad for the SFA game on ESPN Dallas website- pretty cool!

They put up a big SMU is ... College Soccer banner at Wescott Field.