And here's your new SMU Football ad campaign!

35straight · Post by **35straight** » Wed Jul 25, 2007 10:50 am

I hate to brag here boys, but I did get a degree in Advertising from SMU. Just started reading this post this morning. Give me a couple of hours and I will have something that blows "pony up" out of the water. Marketing, its what I do.

mrydel · Post by **mrydel** » Wed Jul 25, 2007 11:02 am

My degree is in marketing and all I know is that I would be upset with people bashing my campaign before I ever released it. Just because there is a horse and arrow on a pocket schedule does not mean someone has stumbled on to an entire marketing campaign. I guess for the TV ads they will just hold up one of the pocket schedules and wave it a little. If you guys just need something to gripe about, how about the government trying to regulate fatty foods. Now that is something to gripe about.

LonghornFan68 · Post by **LonghornFan68** » Wed Jul 25, 2007 11:04 am

mrydel wrote:My degree is in marketing and all I know is that I would be upset with people bashing my campaign before I ever released it. Just because there is a horse and arrow on a pocket schedule does not mean someone has stumbled on to an entire marketing campaign. I guess for the TV ads they will just hold up one of the pocket schedules and wave it a little. If you guys just need something to gripe about, how about the government trying to regulate fatty foods. Now that is something to gripe about.

Why stop there?

mrydel · Post by **mrydel** » Wed Jul 25, 2007 11:05 am

LonghornFan68 wrote:
mrydel wrote:My degree is in marketing and all I know is that I would be upset with people bashing my campaign before I ever released it. Just because there is a horse and arrow on a pocket schedule does not mean someone has stumbled on to an entire marketing campaign. I guess for the TV ads they will just hold up one of the pocket schedules and wave it a little. If you guys just need something to gripe about, how about the government trying to regulate fatty foods. Now that is something to gripe about.

Why stop there?

Because if I have fatty food I am happy.

CalallenStang · Post by **CalallenStang** » Wed Jul 25, 2007 11:41 am

PK wrote:I think he was referring to the shape of the "Pony" itself, not the background color.

eh, well, mine's elongated...oh well

LonghornFan68 · Post by **LonghornFan68** » Wed Jul 25, 2007 11:55 am

mrydel wrote:My degree is in marketing and all I know is that I would be upset with people bashing my campaign before I ever released it. Just because there is a horse and arrow on a pocket schedule does not mean someone has stumbled on to an entire marketing campaign. I guess for the TV ads they will just hold up one of the pocket schedules and wave it a little. If you guys just need something to gripe about, how about the government trying to regulate fatty foods. Now that is something to gripe about.

And maybe if it is true, the people involved will see the negative response and have time to come up with something better. Who knows?

Charlie NT73 · Post by **Charlie NT73** » Wed Jul 25, 2007 12:09 pm

When I first heard the "Pony Up" slogan--well---honestly, I had to
think twice. The "Red Arrow" design, seems like something is not
blending together. I guess the SMU marketing dept has their reasons.

Mustang Mania was a very good marketing program for SMU-
People remember this slogan. I would have brought it back.

35straight · Post by **35straight** » Wed Jul 25, 2007 12:10 pm

First one that hit me. I know it needs work, but this is not my day job like the [deleted] at Richards group.

LonghornFan68 · Post by **LonghornFan68** » Wed Jul 25, 2007 12:21 pm

How about Pony Pandemonium?

LonghornFan68 · Post by **LonghornFan68** » Wed Jul 25, 2007 12:25 pm

wasn't Horse Power and old slogan as well? Seems like that one could be resurrected as well.

ThadFilms · Post by **ThadFilms** » Wed Jul 25, 2007 12:30 pm

LonghornFan68 wrote:wasn't Horse Power and old slogan as well? Seems like that one could be resurrected as well.

Yup, I still have that bumper sticker on my ancient foot locker.

mrydel · Post by **mrydel** » Wed Jul 25, 2007 12:46 pm

LonghornFan68 wrote:
mrydel wrote:My degree is in marketing and all I know is that I would be upset with people bashing my campaign before I ever released it. Just because there is a horse and arrow on a pocket schedule does not mean someone has stumbled on to an entire marketing campaign. I guess for the TV ads they will just hold up one of the pocket schedules and wave it a little. If you guys just need something to gripe about, how about the government trying to regulate fatty foods. Now that is something to gripe about.

And maybe if it is true, the people involved will see the negative response and have time to come up with something better. Who knows?

My point is the negative response is on a campaign that has not yet been released. Everyone is saying the "pony up" is the one and only item on a 6 month drawing board based on the fact that MM65 saw it and some receptionist said "I guess that is the program". Lets wait until the campaign is introduced. Believe me, if it sucks, I will help lead the charge against it. But the word out of marketing was that there is a TV campaign getting ready to be released next month. I would imagine if TV money is being paid they will back it with print, radio and billboard. Why don't we first wait to see it and then see if it works, and then let everyone in the marketing department know that we are all better and smarter than them.

35straight · Post by **35straight** » Wed Jul 25, 2007 12:57 pm

I don't understand why they are waiting to release the "BIG" ad campaing. I have seen uh billboards all over town for the last month. Maybe we should start a little sooner.

mrydel · Post by **mrydel** » Wed Jul 25, 2007 12:59 pm

35straight wrote:I don't understand why they are waiting to release the "BIG" ad campaing. I have seen uh billboards all over town for the last month. Maybe we should start a little sooner.

Maybe it takes a while to get the Pony Up. I imagine he has been quite depressed the last 20 years.

35straight · Post by **35straight** » Wed Jul 25, 2007 1:01 pm

Viagra

And here's your new SMU Football ad campaign!

Pony up