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Dutch wrote:He thought this was the futbol forum

Dutch wrote:

Otter wrote:Trust me that Orsini is a true blue Chartered Accountant. If you find me ONE other CA who currently serves as a D-1 Athletics Director, I will personally donate 1,000 hours of my time to marketing the football program.

I would like someone to convince to me that Orsini is not just another CEO cost-cutter who pats himself on the back as he saves $$ by firing hard-working employees making $35k - and takes his bows in front of empty stadiums that he doesn't - or doesn't care to fill. He makes alot of $$ and got this job based upon his promise to fill stadiums and generate revenue. Those of you on this board who were around when he was hired remember this!

The notion that he doesn't have the $$ is just nonsense. He is paying his fb and bb coaches big $ - and disproportionate $ for mid-level conference, but ignoring the fact that you need to be proactive and aggressive when it comes to marketing.

Nobody can show me that we even seem to be trying

ok Otter. "If you find me ONE other CA who currently serves as a D-1 Athletics Director, I will personally donate 1,000 hours of my time to marketing the football program."

Davidson College competes in Division 1 athletics. here's the bio of their AD.

http://www.davidsonwildcats.com/staff.aspx?staff=2
and here's the kicker....
A licensed Certified Public Accountant and 1978 graduate of Davidson with a degree in economics, he earned a Master of Science degree in management from Georgia Tech in 1979. He worked from 1979-85 as an audit manager with the international public accounting firm of KPMG Peat Marwick in Atlanta with responsibility for financial statement audits of public and private companies with up to $1 billion in assets.

you need some help contacting the appropriate person in the Athletic Department, i'm sure we can help.

Otter wrote:I have received nothing but excuses when I approached the SMU Athletics staff directly with my concerns/suggestions. I choose to speak to the most loyal Pony fans because I think many feel the same way I do.

Otter wrote:Treadway -

I agree that sometimes public pressure works, but the people in Athletics think they are doing a great job and in their opinion, anyone who disagrees is misinformed. Heck, even some people on this board think they are doing a good job.

If these people understood anything about marketing, they would realize that SMU may be the most poorly marketed athletics program in the country. The AD - with no reservation - has made it clear that it is not a priority of his and that he is not interested in investing in this area at all. Unfortunately, we see the results every football and basketball game.

I understand that it bothers me more than some, but believe me when I tell you that empty seats adversely affects our recruiting, damages our image,and undermines our ability to garner corporate sponsors.

A revenue generation mindset (not an exclusively donor driven one), is what is needed here. There plenty of examples of best practices in other schools. It is just a shame that our program isn't taking better advantage of the opportunities.