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BE hires consultants
Posted: Sun Aug 12, 2012 7:54 pm
by SMU89
Source: Big East has hired Chris Bevilacqua and Alan Gold as consultants to negotiate new TV deal. They consulted on Pac12's record deal.
Re: BE hires consultants
Posted: Sun Aug 12, 2012 9:00 pm
by that's great raplh
The demise of the big east is premature
Re: BE hires consultants
Posted: Sun Aug 12, 2012 10:27 pm
by ojaipony
that's great raplh wrote:The demise of the big east is premature
At some point, we need to rebrand the thing.
Maybe I should start a new thread taking people's ideas. My vote is "The SMU Mustangs Conference".

Re: BE hires consultants
Posted: Sun Aug 12, 2012 10:54 pm
by East Coast Mustang
Name will stay the Big East. As long as the Big Ten has 12 teams and the Big 12 has 10 teams, names dont mean crap
Re: BE hires consultants
Posted: Mon Aug 13, 2012 12:41 am
by ojaipony
My point is that the "Big East" seems to have negative branding. Maybe we can start over?
Re: BE hires consultants
Posted: Mon Aug 13, 2012 4:21 am
by ponyscott
Good proactive hires. The Big East is here to stay...
Re: BE hires consultants
Posted: Mon Aug 13, 2012 6:50 am
by PonyKai
ESPN reporting that the Big East hired consultants to negotiate payouts when the league folds in 7-9 days.
Re: BE hires consultants
Posted: Mon Aug 13, 2012 8:22 am
by Digetydog
ojaipony wrote:My point is that the "Big East" seems to have negative branding. Maybe we can start over?
For better or worse, now is not the time to rebrand. If it tried, people would "know" it was ashamed of the old name.
The BE has a great brand in BB and poor one in FB. Instead of changing the name,they need to focus on promoting/improving the football.
Re: BE hires consultants
Posted: Mon Aug 13, 2012 9:24 am
by RGV Pony
Southwest Conference is available
Re: BE hires consultants
Posted: Mon Aug 13, 2012 10:53 am
by DiamondM75
RGV Pony wrote:Southwest Conference is available
This will be the name of the "new" conference when UT and OU leave for the Pac 12.
SWC
Texas Tech
Baylor
SMU
Houston
TCU
Air Force
BYU
Kansas
Kansas State
Oklahoma State
plus 2 others to be named later
Re: BE hires consultants
Posted: Mon Aug 13, 2012 11:06 am
by RGV Pony
Boise and San Diego St perhaps ?
Re: BE hires consultants
Posted: Mon Aug 13, 2012 12:10 pm
by ojaipony
Rebranding would occur after TV deal - part of the new TV rollout. Not now, but next year.
Something reiterating a NATIONAL conference if that's the selling point ... The C2C ("Coast to Coast Conference"). Yeah, I know, that's terrible.

Re: BE hires consultants
Posted: Mon Aug 13, 2012 12:13 pm
by ponyboy
Big East carries a lot of name recognition and good will. Don't want to give off the impression that we're CUSA II
Re: BE hires consultants
Posted: Mon Aug 13, 2012 12:53 pm
by ojaipony
ponyboy wrote:Big East carries a lot of name recognition and good will. Don't want to give off the impression that we're CUSA II
Good point. Maybe just needs a big marketing campaign promoting THE BIG EAST. Get PROACTIVE about the criticism, etc ... I would push the statistics of how BE teams have performed (including the new members) against the ACC, bowl games, etc.
Re: BE hires consultants
Posted: Mon Aug 13, 2012 2:27 pm
by SMU91
How about the NBC Confrence. LOL