Hardline Broadcasting Before SMU-Houston
Posted: Wed Oct 10, 2012 11:19 am
With the Hardline guys on Campus broadcasting for the Thursday night game with Houston, we NEED to make sure those guys have a great tailgate experience, and an atmosphere that they can talk about to their listeners. Those guys have a huge influence over the college football fan demographic, so we need to make sure they are enjoying themselves, and feel like they are having something a big time game experience. I think they get something like a 7.9 market share with 25-54 male age group, which is one of the best for a sports radio show on a major network.
This is a Thursday night game with our future in state Big East conference rival. Like it or not, we need to develop Houston as a big game on the schedule for us. We should look at this game as our last game with a BCS team, regardless of their quality. If we did do a black out for this game, it would be the perfect time to do it. Add a little extra buzz to a Thursday night game on FSN.
Regardless of what we do Thursday, we need to pump it up on email blasts, daily campus, social media, etc. We need to get class out early, everyone in red (or black) and the boulevard rocking as early as we can, because obviously the alumni crowd will be late arriving with work.
I just think that we need to utilize every decent game we have left on the home schedule, and that this could help us boost the hype around a game that could very easily get lost in the shuffle.
We should also look in to getting a player, coach, athletic admin., or general student involved on set. Any way they might want to engage with us on the air is free advertising and buzz. Obviously we need to see how much the Hardline is willing to work with us, but regardless, this is a great opportunity to make a good impression on a group that has a lot of influence over the demographic we are looking to capture. Let’s make this thing great. Get students and Greek out early Thursday as soon as possible and let them start enjoying the festivities on campus. We need to be careful not to lose the students on this one, unless we make this a fun, special day to let loose and party a little bit, people will start bailing out early for Homebar and whatever else they have planned Thursday night.
This is a Thursday night game with our future in state Big East conference rival. Like it or not, we need to develop Houston as a big game on the schedule for us. We should look at this game as our last game with a BCS team, regardless of their quality. If we did do a black out for this game, it would be the perfect time to do it. Add a little extra buzz to a Thursday night game on FSN.
Regardless of what we do Thursday, we need to pump it up on email blasts, daily campus, social media, etc. We need to get class out early, everyone in red (or black) and the boulevard rocking as early as we can, because obviously the alumni crowd will be late arriving with work.
I just think that we need to utilize every decent game we have left on the home schedule, and that this could help us boost the hype around a game that could very easily get lost in the shuffle.
We should also look in to getting a player, coach, athletic admin., or general student involved on set. Any way they might want to engage with us on the air is free advertising and buzz. Obviously we need to see how much the Hardline is willing to work with us, but regardless, this is a great opportunity to make a good impression on a group that has a lot of influence over the demographic we are looking to capture. Let’s make this thing great. Get students and Greek out early Thursday as soon as possible and let them start enjoying the festivities on campus. We need to be careful not to lose the students on this one, unless we make this a fun, special day to let loose and party a little bit, people will start bailing out early for Homebar and whatever else they have planned Thursday night.