Rick Hart on "Division Four"
Posted: Fri Jul 26, 2013 2:50 pm
Hart's remarks regarding the recent suggestion there may be a break from the NCAA and the Power 5 making their own organization separate from the NCAA:
"In response to your first question, I do not think there is a high probability for conferences breaking away from the NCAA. There is a great deal of frustration with the existing governance structure; however, a complete break is riddled with potential risk and considered to be a last resort. I do believe that change is on the horizon, though. (See this column in today's Indy Star) The concept of a reorganization of the existing divisions/subdivisions is more likely and seems to be gaining some momentum with certain constituent groups.
In terms of our response to this potential scenario - and others - there are two things that are critical for us to be doing right now: 1.) actively participate in the dialogue in an effort to proactively influence and shape our future, and 2.) align our behaviors and decisions with the SMU Advantage. In particular, we must focus on initiatives aimed at expanding and enhancing attendance, participation (giving), branding, and competitiveness. The SMU community, in addition to our coaches, staff and student-athletes, plays a vital role in determining our immediate and long-term success.
While we compare very favorably nationally in academic quality, facilities, location, and personnel, we do not compare as favorably in areas such as ticket sales, attendance, and national brand awareness. It is important that the entire SMU community participates in creating an advantage for our programs through the purchase of tickets, attendance at events, donations to the Mustang Club, corporate sponsorships, etc. Such visible displays of support position us to compete for championships and be considered by the masses as a nationally competitive (and relevant) athletics program.
There are still many questions that must be answered before significant change can occur, including but not limited to: How will membership in this "new division" - if that is the outcome - be determined? What are the criteria for membership? Will athletics programs with similar budgets, championship-caliber facilities, metropolitan locations, Hall of Fame coaches and strong heritages be given an opportunity to continue to participate at the highest level in all sports? Will the existing tax status be threatened? What is the impact on gender equity and Title IX? Are there potential anti-trust issues to consider? How is the Bowl system impacted? The NCAA basketball tournaments? The College World Series? Or are these changes legislative in nature with minimum impact on the current competitive landscape? What effect does the outcome of the O'Bannon case have on all of this?
While these questions will not be immediately answered, one thing is for certain - the existing structure is antiquated and no longer serves the broad spectrum of participants throughout Division I Athletics. Our industry is fractured. Presidential control, institutional integrity and student-athlete welfare must continue as pillars of the collegiate model, but athletics directors must assume a more active role in shaping the future of college athletics. Rest assured, SMU will be represented as these conversations take place.
"In response to your first question, I do not think there is a high probability for conferences breaking away from the NCAA. There is a great deal of frustration with the existing governance structure; however, a complete break is riddled with potential risk and considered to be a last resort. I do believe that change is on the horizon, though. (See this column in today's Indy Star) The concept of a reorganization of the existing divisions/subdivisions is more likely and seems to be gaining some momentum with certain constituent groups.
In terms of our response to this potential scenario - and others - there are two things that are critical for us to be doing right now: 1.) actively participate in the dialogue in an effort to proactively influence and shape our future, and 2.) align our behaviors and decisions with the SMU Advantage. In particular, we must focus on initiatives aimed at expanding and enhancing attendance, participation (giving), branding, and competitiveness. The SMU community, in addition to our coaches, staff and student-athletes, plays a vital role in determining our immediate and long-term success.
While we compare very favorably nationally in academic quality, facilities, location, and personnel, we do not compare as favorably in areas such as ticket sales, attendance, and national brand awareness. It is important that the entire SMU community participates in creating an advantage for our programs through the purchase of tickets, attendance at events, donations to the Mustang Club, corporate sponsorships, etc. Such visible displays of support position us to compete for championships and be considered by the masses as a nationally competitive (and relevant) athletics program.
There are still many questions that must be answered before significant change can occur, including but not limited to: How will membership in this "new division" - if that is the outcome - be determined? What are the criteria for membership? Will athletics programs with similar budgets, championship-caliber facilities, metropolitan locations, Hall of Fame coaches and strong heritages be given an opportunity to continue to participate at the highest level in all sports? Will the existing tax status be threatened? What is the impact on gender equity and Title IX? Are there potential anti-trust issues to consider? How is the Bowl system impacted? The NCAA basketball tournaments? The College World Series? Or are these changes legislative in nature with minimum impact on the current competitive landscape? What effect does the outcome of the O'Bannon case have on all of this?
While these questions will not be immediately answered, one thing is for certain - the existing structure is antiquated and no longer serves the broad spectrum of participants throughout Division I Athletics. Our industry is fractured. Presidential control, institutional integrity and student-athlete welfare must continue as pillars of the collegiate model, but athletics directors must assume a more active role in shaping the future of college athletics. Rest assured, SMU will be represented as these conversations take place.