I was reading below about the desire by some to serve beer at Ford and how NCAA regulations prohibit beer from being sold at "College Only" venues.
I also saw the announcement for the Dallas Vipers (who have at least one Frog I know of on the roster-Hayes Rydell).
The solution is simple...
If the administration does want to be able to serve alcohol at the stadium, invite the Vipers to play at least one home game a year in Ford. Charge them a big fee, discount it and take the write-off.
They get one game a season to show off and SMU gets the ability to serve alcohol. Attendance jumps about 30% a year and then you have to add that additional capacity.