with 4 non-conference games each season, we can't play TCU, Baylor and UNT every year, but I like rotating Baylor and UNT so we always have TCU and one of the other two. I'd also like to rotate Navy/Army but we should continue scheduling any Big XII and SEC schools that will give us home & home deals. The problem is that those schools don't need to schedule us and are likely to only consider "2 for 1" deals in the future. They can pack their stadiums with games against FCS schools or against non-BCS schools looking for a paycheck, so why give a home & home to the likes of SMU?
We have a pretty attractive non-conference football schedule considering where the program is today. Let's just hope we can build both football and bball programs that people will pay to watch. That would make scheduling non-conference games a lot easier, but the financial reality is that "cupcakes" may never go away. I just want to get to a point where we are no longer everyone else's cupcake.