SMU to Launch 3rd Comprehensive Campaign in September 2021

[Mustangs_Maroons]

Underwhelming…Wondered how much money was spent to change font style/size.

[Bergermeister]

Underwhelming…Wondered how much money was spent to change font style/size.

Some 20 year old intern from New York with not enough to do. Need another assignment? How about a stylized ND for the Fighting Irish? Needs to be changed!!

[East Coast Mustang]

That new logo is terrible. Hopefully it’s not being used for athletics

[DanFreibergerForHeisman]

The more I look at the new logo the angrier I get.

What a terrible font.

[Mustangs_Maroons]

Very poorly done. We lost the emblematic Dallas Hall logo to accompany it. There’s no tying trait of this to the university. On the one hand, it could pass off a high school logo.

On the other hand, someone thought they were really smart and tried to think simplicity was the way to go. But too much simplicity isn’t helpful unless you’re Harvard or Yale, etc. Yale can have a simple logo and it sells itself. We are not Yale…

[ponyboy]

I like it. Looks like the 30’s, early 40’s logo.

[deucetz]

SMU doesn't have to worry about branding. It has to worry about the effectiveness and efficiency the institution's spending. Improve research, focus on retaining and hiring high performing professors, making SMU more affordable for lower and middle income families, and reducing the administration and staff. The dollars we save in reducing staff should go to faculty. Alumni wish SMU had the academic might of Rice, but the athletics of Stanford.

[MV pony]

SMU doesn't have to worry about branding. It has to worry about the effectiveness and efficiency the institution's spending. Improve research, focus on retaining and hiring high performing professors, making SMU more affordable for lower and middle income families, and reducing the administration and staff. The dollars we save in reducing staff should go to faculty. Alumni wish SMU had the academic might of Rice, but the athletics of Stanford.

Cutting Turner's salary in half would be a good start.

[redpony]

Cutting Turner's salary in half would be a good start.

Excellent idea. In fact why not just get a new president with fresh ideas who can move this school higher in the standings.

[AfricanMustang]

I hope they focus on the endowment, scholarships, and research. You have to beat out better-ranked universities by making it more affordable for students.

SMU
SMU’s first campaign, A Time to Lead, raised $542 million, from 1997–2002.

The University's second campaign, SMU Unbridled: The Second Century Campaign, which raised $1.15 billion from 2008–2015 and broke all records for fundraising among Texas private universities.

SMU Ignited: Boldly Shaping Tomorrow is the University’s third comprehensive fundraising campaign, all of which launched under the leadership of President R. Gerald Turner, who joined the University in 1995. Aiming for the largest fundraising target ever set by a private school in Texas, SMU is launching a $1.5 billion fundraising campaign, with more than $654 million already committed to date.

Rice
Rice University's Rice: The Next Century Campaign, the first comprehensive campaign in the history of the university, from 1999-2005, the $500 million campaign exceeded its goal by $2.7 million even though the stock market crashed while the campaign was under way, raising $502.7 million.

Rice University's second century campaign with a record-setting $1.081 billion in gifts and pledges, ran from 2008-2013, and exceeded the $1 billion goal of its Centennial Campaign — the largest fundraising effort in the school’s 100-year history.

The amount of the next capital campaign will be determined as part of the planning process. “We know it will be substantially larger than the last campaign, which was $1 billion — and we raised $1.1 billion,” Leebron said. “We want to succeed in whatever we identify, but we want to be ambitious.”

The timeline, which is flexible, calls for an interim draft of the campaign proposal to be submitted to the board of trustees for discussion in May 2017. Final approval would be sought during the fall semester so that the silent phase of the campaign can begin in 2017. Quoting Edgar Odell Lovett, the first president of Rice, Leebron said, “We want to envision our university as having no upper limit. At the end of the campaign in 2025, what is it that we want to say we’ve achieved and what is it that we want to be as Rice University?”

Rice University is planning to increase its student body and construct several new buildings by 2025, a growth plan that the school said would help grow its image nationwide and help diversify its campus. The efforts are in reaction to the uptick in admission applicants, with an applicant pool that has increased by 75% over the last four years. Officials are hoping the expansion will contribute to their larger effort of expanding the accessibility of the university to more international and underrepresented groups, according to David Leebron, Rice University president.

TCU
October 2019. Texas Christian University last night announced what it calls “the most ambitious philanthropic campaign” in its nearly 150-year history. The $1 billion goal of Lead On: A Campaign for TCU will raise funds to invest in support for student scholarships, endowed faculty and academic programs.

[DanFreibergerForHeisman]

That new logo is terrible. Hopefully it’s not being used for athletics

I saw the volleyball highlights and we already have that horrible new font on the court at Moody. Ugh.

[Bergermeister]

That new logo is terrible. Hopefully it’s not being used for athletics

I saw the volleyball highlights and we already have that horrible new font on the court at Moody. Ugh.

I saw the court design of which you speak. Might as well have put Dallas Hall back at mid court. That stinks! Does SMU ever pass up a chance to f-up a good thing? I'm sure a Moody RE-seat is on the horizon! Luckily, I won't have to experience that.

[Bergermeister]

I like it. Looks like the 30’s, early 40’s logo.

Check out the end zone lettering at Auburn. Same font. We can't get out of our own way.

[bubba pony]

here is the new floor

https://www.youtube.com/watch?v=xJZDVvnvn3M

[Charleston Pony]

here is the new floor

https://www.youtube.com/watch?v=xJZDVvnvn3M

That's not a bad look