DON'T IGNORE IT. GOES FOR BASKETBALL AND THE NCAA'S TOO. SO, HIRE A GREAT COACH THIS TIME.
"There's definitely a Rose Bowl effect," said Alice Reinarz, assistant provost for enrollment at Texas A&M University. "A lot of sports publicity typically gets your name out there, and it leads to increased application numbers. You've got more alumni wearing UT shirts, and high school students see that."
Read the facts:
http://www.dallasnews.com/sharedcontent/dws/spt/stories/041206dnmetutapply.26c0605a.html