Your Thoughts on True Brvnd SMU Hat

[ALEX LIFESON]

YΓÇÖall are missing the big picture here. As a 50 something white guy, I donΓÇÖt really get the upside down thing either.

But, look at that website. They have licenses for the Cowboys, Mavericks, Stars, and most of those hats are sold out.

This is a local Dallas company that has hit it big in the up-and-coming/cool kids scene. For us to get one of their hats is a really big deal.

How many times do we complain about there being no SMU merchandise anywhere? Now, we will have a hat in one of the hottest local brands with our running pony on the side.

So, get off my lawn & go buy a hat. YouΓÇÖll need it when itΓÇÖs 110 outside on 9/2 (thanks a lot, ESPN).

#PonyUp

I agree, this stuff is not aimed at the 50 something white guy, or the 60 something in my case.

[MustangStealth]

How am I meant to pronounce "brvnd"?

[BUS]

BRAND
Upside down a.

[PoconoPony]

Not impressed. Will continue to wear one of my roughly 20 other caps.

[Peruna88]

Football just posted that the hats sold out. Apparently, the market for them IS there.

#PonyUp

[BUS]

Great, that means we have more young fans.
Go Mustangs

[PerunaPunch]

DALLAS upside-down looks like an insult to me. Sort of like "whorns down".

[Charleston Pony]

Great, that means we have more young fans.
Go Mustangs

Agreed. Just doesn't appeal to us old guys...at least not to me but a really good sign they already sold out of the initial allotment.

[MustangStealth]

Football just posted that the hats sold out. Apparently, the market for them IS there.

#PonyUp

Or that they only made 4 of them

[HarvCrimYaleBlue]

Football just posted that the hats sold out. Apparently, the market for them IS there.

#PonyUp

Or that they only made 4 of them

I got one. Picked it up from Heritage Hall. The two people handing them out said they had a stead crown picking them up. They had already emptied out a huge box by the time I got there. My 12 year old thinks is awesome and mad I didnΓÇÖt buy him one.

[HarvCrimYaleBlue]

And I don't think the upside down writing is a reference to SMU (or anyone) flipping the script. Isn't it a design that has been utilized in many cities?

The creator started the company when Covid hit. His idea was garnered from a time when the world…and specifically Dallas…seemed ‘upside down’.