My personal opinion is that Doherty will succeed big-time at SMU. He has all the tools and has learned some valuable lessons re team chemistry and campus politics. But as always time will tell on that.
But if he does not work out for any reason, I am 100% certain the reasons will not involve any of the following: increasing student/community/press interest in the program, or talent evaluation, recruiting effort, creativity, and results. His record at Davidson, Kansas, Notre Dame, Carolina and FAU (four of those with high academic standards for bballers) speaks for itself and shows he is a relentless machine on the recruiting trail, a very accomplished one at that.
In fact, I think he does best at schools with excellent academic credentials like SMU--he knows how to sell that to recruits and parents. Recruiting-wise, my feeling has always been that Doherty is kind of like that scene in the Matrix where they are loading into Neo's brain the ju-jitsu program. Morpheus asks how Neo is doing. And the response is: "He's a machine."