From SMUMustangs.com:
Football season ticket pricing for 2025 announced
DALLAS (SMU) – With the excitement surrounding the Mustang football program and fans clamoring for 2025 season tickets, SMU has announced season ticket pricing for the upcoming season.
SMU football went undefeated in its first year in the ACC, launching the Mustangs into the College Football Playoff. SMU also had historic attendance figures, as a record 228,563 guests visited Ford Stadium, including back-to-back-to-back sellouts for the first time in stadium history. The season average attendance of 32,652 is the highest since 1986.
With Baylor, Louisville, Miami, Stanford and Syracuse coming to Ford in 2025, tickets are sure to be in demand once again.
In preparation for the new student-athlete revenue sharing model, SMU athletics partnered with Learfield AMPLIFY to conduct a data-driven study based on previous ticket prices, sales, secondary market activity and season ticket fill rates to establish our 2025 pricing model. Some areas will see slight increases, while some areas will see no increase until after March 31. Parking and Boulevard space prices will not increase.
Early bird pricing is being offered to ticket holders who renew or buy their season tickets by March 31, 2025. Please click HERE for 2025 football season ticket prices.
New season tickets buyers will also receive the early-bird pricing if they buy before March 31 and can be purchased HERE.
Following the early-bird deadline, March 31, 2025, season-ticket purchasers interested in upgrading their location will be invited to participate in a seat selection process guided by the Mustang Club Priority Point system.
Information on Mustang Club benefits related to parking, hospitality and recognition can be found HERE.