And here's your new SMU Football ad campaign!

[ponydawg]

Well after 6 pages, I can no longer take it.

I work for the company that is cutting the spots for TRG and SMU. We have cut spots for Gatorade, Powerbar, and Nike - so you can rest your fears of some college kid putting something together on his mac in between summer school classes. I have no idea what their plans are for billboards, print, or what their media buy is but I really enjoy the TV spots. I think TRG came up with some great concepts and I think everyone here will be very happy with the spots.....especially if you were dumb enough to think they were going to film a picture of a horse and an arrow for 30 seconds. Now we just have to win some games, if we lose, it doesn't matter how great a campaign we have or dont' have.

[jtstang]

If it doesn't mention Mustang Mania we won't be happy.

[MustangStealth]

We really ought to give up on trying to be clever or cutting edge and go for the direct approach. "SMU Football: Come check out the coeds"

[LonghornFan68]

We really ought to give up on trying to be clever or cutting edge and go for the direct approach. "SMU Football: Come check out the coeds"

nice

[Peruna2001]

We really ought to give up on trying to be clever or cutting edge and go for the direct approach. "SMU Football: Come check out the coeds"

That's how I get my non-SMU friends to come to the games.

[PonyCat]

My degree is in marketing and all I know is that I would be upset with people bashing my campaign before I ever released it. Just because there is a horse and arrow on a pocket schedule does not mean someone has stumbled on to an entire marketing campaign. I guess for the TV ads they will just hold up one of the pocket schedules and wave it a little. If you guys just need something to gripe about, how about the government trying to regulate fatty foods. Now that is something to gripe about.

I have to agree with mrydel. We haven’t even seen the campaign yet – just this graphic. Let’s see the TV & print ads and hear the radio spots before we pass judgment. Heck, if we even have TV commercials it’ll be an upgrade. I’m thrilled to see there’s a true “campaign.”

On a side note – and bear with me since it’s been a while since I took advertising – but isn't this what an effective ad campaign does - get people talking? This thread already has seven pages and almost 2,100 views. I’d say people are talking. We don’t have to like it, it's all subjective anyway.

I just hope the campus, alumni and the residents of Dallas have as much discussion about it as we have. If they do, then Richard, the Richards Group and the rest have done their job.

[mrydel]

Well after 6 pages, I can no longer take it.

I work for the company that is cutting the spots for TRG and SMU. We have cut spots for Gatorade, Powerbar, and Nike - so you can rest your fears of some college kid putting something together on his mac in between summer school classes. I have no idea what their plans are for billboards, print, or what their media buy is but I really enjoy the TV spots. I think TRG came up with some great concepts and I think everyone here will be very happy with the spots.....especially if you were dumb enough to think they were going to film a picture of a horse and an arrow for 30 seconds. Now we just have to win some games, if we lose, it doesn't matter how great a campaign we have or dont' have.

Thank you Ponydawg.

[PonyPride]

.... On a side note – and bear with me since it’s been a while since I took advertising – but isn't this what an effective ad campaign does - get people talking? This thread already has seven pages and almost 2,100 views. I’d say people are talking....

PonyCat, it sounds like that's one class in which you stayed awake.
Ain't coffee a great thing?
And you're absolutely right.

[LonghornFan68]

On a side note – and bear with me since it’s been a while since I took advertising – but isn't this what an effective ad campaign does - get people talking? This thread already has seven pages and almost 2,100 views. I’d say people are talking. We don’t have to like it, it's all subjective anyway.

Uh, so your advertising classes taught you that it was ok to design ad campaign that the constituant/client didn't like. Huh?

[jtstang]

.... On a side note – and bear with me since it’s been a while since I took advertising – but isn't this what an effective ad campaign does - get people talking? This thread already has seven pages and almost 2,100 views. I’d say people are talking....

PonyCat, it sounds like that's one class in which you stayed awake.
Ain't coffee a great thing?
And you're absolutely right.

Here's the problem. The only people talking about this ad campaign are the people who were already talking about SMU. This campaign should be designed to people other than ponyfans posters involved.

[Peruna2001]

Uh, so your advertising classes taught you that it was ok to design ad campaign that the constituant/client didn't like. Huh?

Obviously, SMU did like it. That's why they're using it. I don't think they would actually use something they didn't like.
A lot of people didn't like the Snickers commercial during the Super Bowl, but it got people talking. Snickers thought it was a good commercial. That's why they used it.
I can't stand the stupid Geico gecko and caveman commercials, but I still had Geico insurance up until about two years ago. People talk about those commercials. Obviously, Geico thought they were good ideas. That's why they used it.
Do you all judge every book by its cover? Give it time. I'm willing to see what else comes out of this campaign and see what benefit, if any, it produces.

[LonghornFan68]

I can't stand the stupid Geico gecko and caveman commercials

Whoah, whoah, whoah, whoah, whoah. Those caveman commercials are awesome - some of the best in years. I'll give you the stupid gecko, but leave the cavemen out of the conversation.

[PonyKai]

Too bad Reebok came out with the Terrible Terry Tate commericals a couple years ago. Would have been nice to see that premise with a monstrous linebacker leveling Dallas locals for not supporting SMU athletics.

Guy wearing a UT hat and BAM! Then he could put a sticky note on the guys head that says SMU vs. TTECH, Sept. 3 ESPN

[RGV Pony]

I still like(w/ apologies to whomever wrote the original Major League Script):

SMU Athletic Dept: Hello. Do you know us?
[players putting on their helmets]
Phil Bennett: We're a Division 1 football program.
Steve O: But since we haven't been to a bowl game in over 20 years, nobody recognizes us - not even in our own home town.
Rusty Burns: That's why we carry the American Express card.
Phil B: No matter how much I've forgotten about football, it's cool. You know, it keeps us from getting shut out at our favorite hotels and restaurant-type places.
Coach Doh: So if you're looking for some BCS-Type clout, apply for that little green three-pointer.
Jerry Bennett: Look what it's done for us. People still DON'T recognize us but... [snaps his fingers]
PB: We're contenders now.
Steve O: [Holds up a green credit card] The American Express card: Helps us be Top 25 in all we do.

[PK]

Lordy...football season cannot get here soon enough.