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by **MrMustang1965** » Sat Aug 18, 2007 11:37 pm

03Mustang wrote:How 'bout a billboard or two in Collin County? Not all SMU alums/fans live in the Bubble....in fact, many of the "younger" alums are up in the northern area of Dallas..hope they haven't forgotten that Dallas stretches farther than Downtown to the south and Loop 12 to the north.

Send an email to the folks at The Richards Group.

More banners all around NorthPark Shopping Center. On Park Lane between Boedecker and Central Expressway and southbound on Boedecker from Park Lane to Northwest Highway.

by **Otto** » Sat Aug 18, 2007 11:42 pm

The more the merrier. I'm trying to recruit some co-workers (in Lewisville) - put some up here.

by **RGV Pony** » Sun Aug 19, 2007 9:25 am

they need to call Sweet over at SWA and get the use of one of those billboards near Love on Mockingbird.

Also, how great would it be to have the gate agents at Love wearing SMU jerseys on game day? SW does it in NFL cities for Sundays...why not do it for the school 5 miles from their flagship airport?

by **PlanoStang** » Sun Aug 19, 2007 10:33 am

MrMustang1965 wrote:There are several of these same light pole banner/ads on Hillcrest between Desco (one block north of Park Lane) and Del Norte (two blocks north of Northwest Highway). Just saw 'em coming back from the Turtle Creek Post Office.

If you're headed south on Hillcrest, the arrow is pointing in the proper direction. If you're going north on Hillcrest, well...

Bottom line: nice touch! Hope to see more of 'em around town!

Yup, I saw those too on my way down Hillcrest to the scrimmage last
night. Need a couple of them at the whatever intersection is the busiest
in downtown Plano.

by **Peruna2001** » Mon Aug 20, 2007 10:11 am

I went to North Park to see Superbad with some friends this weekend. None of them went to SMU other than a couple that went to Perkins. Some of them had known about the campaign ahead of time (either from talking with me or seeing a poster or billboard), so they understood the signs. The others didn't really get it. They did say they might have understood it if it had been enclosed in a box. Anybody want to take a sharpie to draw boxes around the Pony Up logo?
I was encouraged to see the amount of street banners. That was nice. Reminded me of being near other colleges where they do the same thing.

by **SMU Football Blog** » Mon Aug 20, 2007 10:36 am

Spoke on Friday with the best advertising guy I know. He went to SMU but never graduated (he quit SMU when the agency he was working at part time offered him a fulltime job). He now owns his own agency. He has also been to maybe one SMU game in the last seven years.

He likes the ads; he likes the placement. He likes the logo; he got it immediately. He is just glad SMU is doing something.

He made one comment I thought was interesting about the "We don't tailgate, we boulevard" sign. He thinks it is a better ad than I thought it was. He pointed out that SMU isn't just targeting dallasites; it is targeting the thousands of alums that don't go to games or haven't in years. It doesn't matter if that ad makes SMU looks snobby; that just plays into SMU alums' self-perception. They notice it; they know what it is about. They become more aware. For that reason, it is effective.

by **KnuckleStang** » Mon Aug 20, 2007 10:56 am

SMU Football Blog wrote:He made one comment I thought was interesting about the "We don't tailgate, we boulevard" sign. He thinks it is a better ad than I thought it was. He pointed out that SMU isn't just targeting dallasites; it is targeting the thousands of alums that don't go to games or haven't in years. It doesn't matter if that ad makes SMU looks snobby; that just plays into SMU alums' self-perception. They notice it; they know what it is about. They become more aware. For that reason, it is effective.

This is exactly why I liked the ad, but I do not speak English well enough to articulate it. Thanks Blog

by **Charleston Pony** » Mon Aug 20, 2007 5:35 pm

I love the boulevard but any ad campaign relating to tailgating at SMU needs to target our big problem through the years, i.e., that we are viewed (rightfully so) as a very exclusive school whose students and alumni carry a bit of an elitest attitude. We (students and alumni) are small in numbers and the Dallas community just hasn't embraced SMU as their local Division I athletic program. It is why we find ourselves on the outside looking in on the BCS party.

I'd like to see the BLVD hyped to the masses. The challenge should be to get "Average Joe Metroplex" to bring the family for a little pregame fun for the kids, where they can enjoy a burger or some BBQ and a beer/soda, roam the blvd for some sightseeing and then sit in the family section at discounted prices. My point is that we have a beautiful campus and football facility in Ford. We need to find opportunities to show it all off to more than our own students and alumni.

Yes, we need to instill some pride in the school and get our students and alumni out in better numbers, but if we want to sellout Ford on a weekly basis and someday see ticket demand strong enough to warrant adding those addt'l 10,000 south endzone seats, SMU needs to find a way to win more fans who have no connection to SMU other than the fact they enjoy sports and live in the Dallas area

Having said all that - I like the idea that this Pony Up campaign might just catch on and do what Mustang Mania did for SMU years ago. Now, if this team can make some noise (with a golden opportunity on Labor Day), I might just have to order some of those stickers and start posting them all over Charleston, SC

by **couch 'em** » Mon Aug 20, 2007 5:56 pm

Does anyone actually know of any families on the blvd that have no connection to SMU?

I would think it would be easier to entice younger single people to a game with promise of beer and fine chicks than to get a family to load up the kids and try something they've never done before.

by **Diamond Girl** » Mon Aug 20, 2007 6:51 pm

It would be a nice touch to have something in Collin County, especially around the area where SMU at Legacy is.

by **smupony94** » Mon Aug 20, 2007 6:54 pm

SMU Football Blog wrote:Spoke on Friday with the best advertising guy I know. He went to SMU but never graduated (he quit SMU when the agency he was working at part time offered him a fulltime job). He now owns his own agency. He has also been to maybe one SMU game in the last seven years.

He likes the ads; he likes the placement. He likes the logo; he got it immediately. He is just glad SMU is doing something.

He made one comment I thought was interesting about the "We don't tailgate, we boulevard" sign. He thinks it is a better ad than I thought it was. He pointed out that SMU isn't just targeting dallasites; it is targeting the thousands of alums that don't go to games or haven't in years. It doesn't matter if that ad makes SMU looks snobby; that just plays into SMU alums' self-perception. They notice it; they know what it is about. They become more aware. For that reason, it is effective.

Bring back the SMU alums, start winning and hope more come. Actually starting to make since now. I can honestly say that I have never tailgated before (mostly because I only go to SMU games) but that ad is making more sense to me know.

by **perunapower** » Mon Aug 20, 2007 7:01 pm

We aren't going to get the locals to come until we start winning. Period. Dallas fans, like most fans, are enticed by success and W's. Let's get SMU alumni and coworkers, family, friends of SMU alumni to come, then once the W's starting rolling in (and hopefully they will) we will entice the casual Dallas sports fan.

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