Hey Steve Orsini - This is How It Is Done!

[GiddyUp]

CUSA money vs BCS money is a lot of the difference. We have 1 part-time marketing person and 1 full-time ticket person. We chose to do Operation Sellout instead - the full blitz campaign was wasted on a 1-11 in June's first year - blew our wad early.

[NickSMU17]

Its more than 10 mil. Northwestern makes 20 from big ten network alone. 2 of my closest friends from High scoop played at northwestern with Fitzgerald. If you don't think they are takin a lot of guys who have no business being at nw. State let alone northwestern you are kidding yourself.

Do I like everything jj does? No. Does he [deleted] to much? Yes
Is he doing this for a bigger beach house in Hawaii? Probably, but when he took the job no one else would have, now he has helped make the job the top 2-3 non bcs jobs in the country and better than a lot of bcs programs. So yes he has a lot of faults but he was right guy at the time.
Can we do a better job of providing help for student athletes that need it? Yes
Are we trying? Yes
To blame marketing on jj isn't really fair. That's a combination of orsini and rgt. I have discussed that issue numerous times...

[Crong]

I saw TCU, Texas, and A&M sponsored Parking Spot buses this weekend. Another missed opportunity.

http://www.theparkingspot.com/Images/News/DallasStarsRelease1-12.10_13012010194849.pdf

[RednBlue11]

props to otter for not being a lazy [deleted] and not just posting a link

[San Antonio Mustang]

Northwestern's position in the Big 10 reminds me of our position in the SWC. If the SWC still existed it would be a BCS conference and we would be in a comparable position. I do not know what we are or are not doing to reach corporate sales which in my opinion is the most important to make significant increases in season ticket sales. I also do not know what, if any, feedback the AD has received from efforts to sell SMU. But, I do believe, I know we have a very smart AD and Head Football Coach. From their statements and actions it appears to me they believe the first priority is recruiting (hence facility improvement, SMU Stampede, & AQ push) and the next is wining. I am confident that our AD understands that if you have a product to sell that marketing is very important. However, if you selling smoke and mirrors as we have tried to do in the past you will not get many repeats. I prefer the AD concentrating on getting the product right first and then moving to marketing. For example, what do you think beating A&M this year would have done for us in the Dallas area? What do you think beating TCU will do for us in the Dallas area? I think wins in games like that are worth many sales people touting beating Memphis.

And by the way, I don't know about in Dallas, but the money spent on the Stampede is very worthwhile outside Dallas. Without the Stampede, no one in South Texas would know SMU exists. The news media really covers only two schools and a little bit of local colleges. If you want to recruit outside of Dallas it is a great way to get our story out. Someone called it a fluff piece and of course it is an infomercial - but isn't that marketing?

[Dutch]

all marketing is fluff.

[redpony]

SAM- good points. I think too many don't realize how good of a recruiting tool our TV programs are.

GO PONIES!!!

[Wuba]

SAM- good points. I think too many don't realize how good of a recruiting tool our TV programs are.

GO PONIES!!!

I have said this before, I am still waiting for the first recruit to mention the TV show in an interview with Rivals or Scout. Plenty of them mention Pony Excess or seeing a recent game on TV, but I have never seen the show mentioned. That does not mean they are not all watching it, loving it and choosing SMU because of it, but I just find it odd that if it is such a good recruiting tool that none of them mention it when they are asked what they know/think about SMU. Or maybe they do mention it and it just always gets left out of the published part for some reason.

[Otter]

Really gostangs? Name calling? I'm sorry you have your head up your #$% on this one, so I am not going to try to directly address your poor argument.

I guess that you don't seem to prioritize relevence or people at our games. Don't discount that as a recruting tool. Rivals and other services certainly have documented the extent to which it plays a role in decision making process, so it should be a priority.

Even within our own conference we are considered one of the very worst schools with respect to ticket sales and marketing. If JJ and Orsini would rather spend $250,000 on a time buy on a CBS College show that so few people acutally see, I guess we'll continue to draw 11,000 - 12,000 fans per game.

[smupony94]

I am waiting for the magic bullet that will get all the people at The Blvd to come to the game

[ReedFrawg]

It's amazing what bcs money will get you.

This...its easy to hire a boatload of people when you are piggy-backing on BSC money generated by other schools in the conference. (See Baylor.)

[redpony]

94- the solution is simple- move the BLVD into the stadium at game time.

GO PONIES!!!

[reddevil]

You have no idea how northwestern works...we Are not in the same league

I knew you would have a comment Nick...

Dont forget B10 network money

[smubrooks]

Sell beer at the games and be very easy on carding the students. Attendance will double in 3 games! That's why people stay on the blvd and/or leave at halftime.

[NickSMU17]

You can't be a season ticket holder without mustang club donation...