Who says we don't have a Marketing dept?

by **Otter** » Tue Oct 04, 2011 11:18 pm

Please don't leave CoxMustangFan. This board needs some reason and logic. I'm sorry if I bruised Ponyscott's ego

by **2ndandlong** » Wed Oct 05, 2011 6:43 am

You are so misinformed

by **Otter** » Wed Oct 05, 2011 1:58 pm

2ndandlong -

You couldn't be more wrong. What do you think I am misinformed about?

by **2ndandlong** » Wed Oct 05, 2011 2:40 pm

You think that money just flows unlimited like these guys don't have a finite budget. You make comments that we should fire Jones, Dough, and Orsini to hire some dumpy marketing department. I'm not sure who you have talked to over there, but no one over there has ever communicated anything like that to me.

I want marketing. I think it is important, but it is more important to me to give Klemm a raise than hire marketing. We're in real trouble if we lose him. It is more important to me to have the highest quality coaching. To have a winning record. TO HAVE SOMETHING TO MARKET. Let's win. Then, let's worry about that. Don't put the cart before the horse.

by **PonyPlayer4** » Wed Oct 05, 2011 3:13 pm

So how have the first 24 hours of this been going?

by **Otter** » Wed Oct 05, 2011 4:39 pm

2ndandlong -

First, I have never suggested that money flows like water and that we should break the bank on this stuff. I am just tired of the same old "let's get the alums to pick up the tab for marketing" mentality that exists only here at SMU.

I guess I now know why we will never agree on this issue. And it is simply that you and I come from a different place on this stuff. You are a core fan and I am sure you would go to the games even if there were 100 people in the stands. I would as well (and have done so), but I guess I am more convinced of the importance of marketing, so please hear me out on this.

You are absolutely right that the assistant coaches are key and paying them competitively is important. But that was done as part of JJ's renewal and we now have one of highest-paid football coaching staffs in the country - far exceeding anyone else in Conference USA. If you decide that paying an assitant coach is more important than putting any resources at all into marketing the program, you'd end up delaying building the fan base that much more. And we have seen the results of doing nothing.

The "wait until we are winning" act from Orsini is just getting old. We win the Sheraton Hawaii Bowl two years ago - biggest win for the program in 25 years - national television exposure on ESPN Christmas eve - big upset ... what do we do? Not a thing. Crickets. We were silent all winter long - no promotion - no capitalizing on the momentum - nothing.

How many "wins" is the magic number for us to decide to begin marketing? Two wins over ranked opponents in a season? A 9-win season? Do you really think that a victory over UCF is going to move the needle that much?

We need to get a marketing plan in place to take advantage of our improvement and build relevance and a fan base - not wait to win and then hope to react by giving away free tickets. We need to create demand and you don't create demand by undervaluing your product. The new season ticket pricing package is a clever idea using the TCU score, but it has little chance of succeeding in my opinion.

Winning sure helps things - I agree. But being consistently competitive has actually been shown to be a more effective formula when combined with an integrated, creative and layered marketing and promotions strategy.

And winning by itself is not a surefire way to draw fans. Ask the Cleveland Indians, who were one of the hottest teams in MLB for much of the summer - but had the lowest attendance in the division. Tampa Bay has fielded some really good playoff teams recently - with very little success in terms of drawing fans. Largely a function of a poor facility and bad location, but it demonstrates that winning is only one factor in terms of connecting with and building a fan base.

by **2ndandlong** » Wed Oct 05, 2011 5:31 pm

Listen, marketing is down from 5 and 10 years ago. Right? You don't dispute this. Our marketing spend is down, and we all agree, but the fact is TICKET SALES and ATTENDANCE ARE UP! I've shown you the documentation to support this.

Answer this . . . how are ticket sales up three years in a row without any marketing as you claim? Duh, winning!

I've told you. I want marketing, but I don't want baseless programs. We saw this throughout Cavan and Bennet, and no one cared. It didn't work. Let's let winning get us out of the funk, and then the marketing people can have something to work with.

Firing Orsini, Jones, and Dough to add marketing is not the answer when both of their programs are slowly headed in the right direction.

Let's do it the right way. Winning.

by **ponyscott** » Wed Oct 05, 2011 5:45 pm

CoxMustangFan wrote:
ponyscott wrote:Otter we have seen creeps like you every few months...you will slink away like all the rest.....you don't have a shift!

With Otter here I guess I can pass the torch and fade away now!

No passing the torch Cox!....you still have to drink the lemonade at #33!

by **Otter** » Wed Oct 05, 2011 10:57 pm

Hey 2ndandlong -

The operative word is "slowly".

Not suggesting replacing -- just supplementing what is happening on the field.

As S.O. likes to say .... "Shhhh - be careful not to let me people know when the games are -- they might actually come before we start WINNING". (Top 25 in Bullsh!)

by **GiddyUp** » Wed Oct 05, 2011 11:04 pm

How about LETS WIN AND MARKET - hopefully both can be done in tandem soon

by **Otter** » Wed Oct 05, 2011 11:11 pm

Finally - Thank you GiddyUp.

That is all I am asking for. For someone over there to start working past 5:01 pm and get a little invested in taking advantage of opportunities. Having a FILL THE FORD promotion where we tap into rich alums to pay for tickets that nobody uses for tenth time is not what I am talking about.

Come on S.O. -- Brad :cry:

- please try just a little bit

by **smuuth** » Thu Oct 06, 2011 11:04 am

We have all been duped! PAtterson and June have to be given the credit! Greatest marketing ploy I have ever seen this side of WWE! TCU billboard by the SMU campus, SMU win, Patterson acting the villain like the wrestling guys and the result.........interest nationwide in a long-dead rivalry game that is now back to the forefront and a true rivalry! Hopefully SMU fans take the bait and start backing the program to raise the intensity level even higher. Patterson is to be thanked for still helping us by playing the bad guy! What a class act! This was all planned is my guess. this is a made for tv pay per view event if I have ever seen one.