FriscoChuck wrote:More attendance creates better atmosphere, helping to recruit better athletes that leads to more wins and more promotion of SMU. This increases value of everyone’s SMU degrees.
Short Term gimmicks to put butts in seats –
legend: $ less than $1k, $$ $1k to $5K, $$$ more than $5k
i less than 1k tickets impact per game, ii 1 to 3 impact, iii more than 3k impact
1. 2fer. All ticket holders get to bring a friend for free, $, fast implementation, iii
2. Create a second SMU freshman cheer squad (the crazies) to clear the Boulevard from 30 minutes up to 5 minutes before game time, $, Fast implementation, ii
3. Post multiple SMU billboards in all the N. Dallas suburbs encouraging alums to experience the Boulevard and home schedule, $$$, Long implementation, ii
4. TV commercials linking SMU to Dallas and vice versa, thanks Thad, $$$, Medium implementation, iii
5. Free entry after half time, $, fast implementation, i
6. Put pressure (simple letter from Turner, Steve or June would do) on fraternity and sorority presidents to fully participate. Create awards for group with best attendance plus best game sign. Announce winner at start of 4th Q, $, Fast implementation, i
7. Create a social media lblitz for all alums to participate the days before game, all ponyfans should upload a peruna logo on facebook, twitter,linkedin , post status to attend game, create email string to send to 5 friends to guarantee SMU win, $, fast implementation, i
8. Encourage all alums to wear SMU gear to gym or work, hang SMU signs, decorate office/cube and get new window sticker for car, $, fast implementation, i
9. Encourage all ponyfans to display gameday signs in yards. Essentially this is the “Fill Ford” signs but more wide spread , $$, Medium implementation, i
10. Make licensing easy to encourage SMU merchandise at more places, $$, Long implementation, i
11. General Admission ticket sales from multiple vendors walking the Boulevard, $$, Medium implementation time, i
Long Term
1. Keep winning, iii
2. Top 25 for 2 years in row, iii
3. Get to BCS conference, iii
4. Schedule top non conference home games (Notre Dame, USC, Texas, Arkansas, Ohio State, Texas A&M), iii
Frisco, Thank you for your suggestions. I think a lot of your ideas have merit and could be done rather inexpensively. Getting the word out would be expensive.
