I am sure you know that Pres. Bush spoke lst night at Moody. It was all over the news. ASk your co-workers " Where is Moody "?
For years I brought up the idea of working with TXDOT to improve signage on Central expressway. ( Think about it as Advertising impressions )
The signs as you travel south should have SMU on them and have Moody/Ford on the bottom.
Here we are as Dallas' Div I school and no one knows where we are.
Of course the only person that saw the idea as good advertising is .. gone.
Guerilla Marketing Tactics - READ IT