"This is . . . dedication to distraction by fans. Is that what I'm going to go with Jay?" "That poor kid has to be wondering what is dad doing." https://www.youtube.com/watch?v=XknLDwj0dSo
Not a huge demand driver, but what would be awesome if they did the same promotion as Harkins theatres did. Sell a 20 dollar SMU shirt (one that everyone thinks is legit to where on TV) and it gives you like some type of discount off meals, and have souvenir cup and you can get refills for a buck. Again no demand driver, but its a nice deal to give people a reason to come back or a reminder that they can go get this discount when they watch their local football team. I dont know, Im no marketing major.