As I read the below quotes from ESPNU today, you can see that their basketball reputation was wanted by powerful decision makers in the BE, such as Rick Pitino. Adding Memphis makes a powerful statement for BE basketball, and makes it much more probable that Louisville and Cinci stay in the BE.
http://espn.go.com/blog/bigeast/post/_/ ... in-memphis
Big East goes walking in Memphis
February, 8, 2012
By Andrea Adelson
The Big East will make it official with a conference call set for noon today -- Memphis will join as the 12th member of the league.
Though the Tigers have been terrible in football of late, they add a boost in basketball and are in a top 50 TV market -- two of the biggest reasons they are on board. Their addition means the Big East has now added four schools from Conference USA, and would give the Big East 12 teams in time for the 2015 season.
"I am thrilled that my hometown team and alma mater, the University of Memphis, is being invited to join the Big East," U.S. Rep. Steve Cohen (D-Tenn.) said in a statement. "Joining the Big East will not only be great for the University of Memphis, but it will be an economic catalyst for the City of Memphis.
"Thanks to Louisville coach Rick Pitino for his strong support. And congratulations to Dr. Shirley Raines and R.C. Johnson."
Stay tuned for more later this afternoon.