The scorched-earth marketing campaign

by **East Coast Mustang** » Mon Apr 23, 2012 9:24 pm

doesn't Southwest do custom airplane paint jobs? I guess they're not our official airline sponsor, but if they ever do become it, that would be awesome to have an SMU plane flying out of Love Field

by **leopold** » Mon Apr 23, 2012 10:42 pm

Um, stupid question, but is Thad available one more time?

For that matter, does our ath dep even use that gem of an ad he made?
I'm sorry, I'm not able to see it in now what is Wisconsin.

by **2ndandlong** » Tue Apr 24, 2012 12:58 pm

Nice billboard on NB tollway at lemmon.

by **austinponie** » Tue Apr 24, 2012 3:39 pm

Should play on Dallas' fashion awareness.

Simple enough: white background, brown Peruna logo, followed by "Brown is in."

by **Arkpony** » Tue Apr 24, 2012 4:01 pm

That's very good!

by **SMUer** » Tue Apr 24, 2012 7:14 pm

austinponie wrote:Should play on Dallas' fashion awareness. Simple enough: white background, brown Peruna logo, followed by "Brown is in."

That IS good. Make a JPEG and plaster it all over Twitter and Facebook. SMU Gorilla-Marketing.

by **Mustangsabu** » Wed Apr 25, 2012 7:20 am

Brown is the new red and blue.....

by **Mustangsabu** » Wed Apr 25, 2012 7:20 am

Or rather
Brown is the new red.....
....and blue

by **Digetydog** » Fri Apr 27, 2012 12:35 pm

Why not get Thad Matula to follow Larry Brown around for a year as part of a reality TV show - Hightops on the Hilltop!!

by **Treadway21** » Fri Apr 27, 2012 2:23 pm

I think thad is working on a OU football documentary. It would be great for them to get him to do a commercial or video with Brown coming in. There is no doubt he would nail it. SMU did not do much with the one we made for football. I am hoping to get them to run it once we get closer to football season.

by **RyanSMU98** » Fri Apr 27, 2012 2:48 pm

Treadway21 wrote: SMU did not do much with the one we made for football. I am hoping to get them to run it once we get closer to football season.

Yeah, I was disappointed with the lack of use that piece got. Hopefully now that we are at least showing an interest in getting our name out we will see it resurrected and used to its full potential. And why is Thad doing an OU documentary? Did he lose a bet or is he being punished by somebody?

by **Treadway21** » Fri Apr 27, 2012 3:11 pm

Thad should provide the exact details, but I think the OU folks liked the way he told the SMU story in Pony Excess so much they approached him to do the project. Maybe BE $ will loosen some purse strings a little in the marketing area.