New cool SMU T-shirts at Barley House

[Treadway21]

At the risk of offending the 1st and 10, a great Pony Fans sponsor, you must see these cool SMU Barley House T-shirts...

http://www.facebook.com/photo.php?fbid=3738945804272&set=a.1224327220379.34036.1594954172&type=1&theater


Of course have a beer or burger at 1st and 10 before going over to grab one. They aren't available yet, but soon.

[CenTXpony]

Took my girlfriend and her family to 1st and 10 in Lakewood last week and enjoyed it. I'll be happy to go there again! On another note since we're talking about SMU attire check out the sweet gift my girlfriends mom made me for christmas for my old pro-v1's that I use for workin on my short game... along with a tree ornament...

https://www.facebook.com/media/set/?set ... =3&theater

Nice to wag around when I wear my red and blue out to my country club...

[bubba pony]

Barley House T-Shirt
isn't this an infringement on the running pony trade mark?

[MustangStealth]

Those are Barley House shirts, not SMU shirts.

[SC Pony]

Cease and desist order coming unless Barley licensed the trademark.

[PonyKai]

WWTAMUD

[MustangStealth]

Yeah that sounds very SMUish. Terrible brand identity and zero market presence so let's order a bar owned by an alum 100 yards from campus that actually supports athletics to quit selling shirts with a logo on it. For the win!

A) Unless the logo is properly licensed, SMU is not getting anything from the sale of the shirts.
B) Trademarks can be lost if not defended.
C) From the picture, nowhere does the shirt say SMU, so it would not likely be recognized by observes as supportive of SMU.

[PonyKai]

Right.

[bubba pony]

Well if the SMU running pony can be used by anyone without SMU’s permission. can someone with Photoshop take this below image and put this guy in a red and blue uniform with a running mustang on the hat?


my attempt with paint brush

[WildBillPony]

When it comes to producing attire or other objects with an SMU logo, the university does not always have producers/marketers play by the same set of rules. I saw SMU set a double-standard last season by allowing certain producers of a particular product containing one or more SMU logo to mass produce and sell for monetary gain without obtaining licensing permission.

[hoopmanx]

Someday, someone will invent SMU swag that isn't just awful. Neither retro or cutting edge just a boring logo shirt w/colors that seem confused

[DiamondM]

Duh. Prosecutorial discretion.

As someone else noted, there really isn't prosecutorial discretion for trademarks. If you fail to enforce them, or enforce them selectively, there is a risk of losing the trademark.

Fair use is a separate question, but I don't think these qualify, since they aren't a parody or artistic interpretation of the logo. It's just the logo on the shirt for the purpose of selling shirts.