BE hires consultants

SMU89 · Post by **SMU89** » Sun Aug 12, 2012 7:54 pm

Source: Big East has hired Chris Bevilacqua and Alan Gold as consultants to negotiate new TV deal. They consulted on Pac12's record deal.

that's great raplh · Post by **that's great raplh** » Sun Aug 12, 2012 9:00 pm

The demise of the big east is premature

ojaipony · Post by **ojaipony** » Sun Aug 12, 2012 10:27 pm

that's great raplh wrote:The demise of the big east is premature

At some point, we need to rebrand the thing.

Maybe I should start a new thread taking people's ideas. My vote is "The SMU Mustangs Conference". ;-)

East Coast Mustang · Post by **East Coast Mustang** » Sun Aug 12, 2012 10:54 pm

Name will stay the Big East. As long as the Big Ten has 12 teams and the Big 12 has 10 teams, names dont mean crap

ojaipony · Post by **ojaipony** » Mon Aug 13, 2012 12:41 am

My point is that the "Big East" seems to have negative branding. Maybe we can start over?

ponyscott · Post by **ponyscott** » Mon Aug 13, 2012 4:21 am

Good proactive hires. The Big East is here to stay...

PonyKai · Post by **PonyKai** » Mon Aug 13, 2012 6:50 am

ESPN reporting that the Big East hired consultants to negotiate payouts when the league folds in 7-9 days.

Digetydog · Post by **Digetydog** » Mon Aug 13, 2012 8:22 am

ojaipony wrote:My point is that the "Big East" seems to have negative branding. Maybe we can start over?

For better or worse, now is not the time to rebrand. If it tried, people would "know" it was ashamed of the old name.

The BE has a great brand in BB and poor one in FB. Instead of changing the name,they need to focus on promoting/improving the football.

RGV Pony · Post by **RGV Pony** » Mon Aug 13, 2012 9:24 am

Southwest Conference is available

DiamondM75 · Post by **DiamondM75** » Mon Aug 13, 2012 10:53 am

RGV Pony wrote:Southwest Conference is available

This will be the name of the "new" conference when UT and OU leave for the Pac 12.

SWC

Texas Tech
Baylor
SMU
Houston
TCU
Air Force
BYU
Kansas
Kansas State
Oklahoma State
plus 2 others to be named later

RGV Pony · Post by **RGV Pony** » Mon Aug 13, 2012 11:06 am

Boise and San Diego St perhaps ?

ojaipony · Post by **ojaipony** » Mon Aug 13, 2012 12:10 pm

Rebranding would occur after TV deal - part of the new TV rollout. Not now, but next year.

Something reiterating a NATIONAL conference if that's the selling point ... The C2C ("Coast to Coast Conference"). Yeah, I know, that's terrible. ;-)

ponyboy · Post by **ponyboy** » Mon Aug 13, 2012 12:13 pm

Big East carries a lot of name recognition and good will. Don't want to give off the impression that we're CUSA II

ojaipony · Post by **ojaipony** » Mon Aug 13, 2012 12:53 pm

ponyboy wrote:Big East carries a lot of name recognition and good will. Don't want to give off the impression that we're CUSA II

Good point. Maybe just needs a big marketing campaign promoting THE BIG EAST. Get PROACTIVE about the criticism, etc ... I would push the statistics of how BE teams have performed (including the new members) against the ACC, bowl games, etc.

SMU91 · Post by **SMU91** » Mon Aug 13, 2012 2:27 pm

How about the NBC Confrence. LOL

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