Don't know if your figures are correct for Mustang Club then, but I know it was a bit higher than today. I also asw a lot more folks at bball games as well as football. Also, we got lots of other exposure in other avenues. My senior year, we had three student productions broadcast on WFAA. Lots of art stuidnets getting shows in galleries around town. I got to meet and interview Mr. Stanley Marcus. We had student films shown at local art house theatres.
All in all, yes Mr. Mustang, SMU got a lot more support than I hear of at times today.
Go Ponies!