BE A MUSTANG!

[Bergermeister]

I was at lunch with 3 other SMU fans the other day and the first topic of conversation was the Bush Library and events surrounding the opening. A comment was made about the BUSH/SMU banners on Mockingbird, Lemmon and Hillcrest. One of the guys said he had seen them in Oak Cliff (Davis Street) and also in East Dallas. With all of the local, state and national publicity that has thrust SMU into the spotlight, the idea came up that now was the time to make a strong appeal to the north Texas area to "BE A MUSTANG!" - an invitation, of sorts, saying that anybody, any age, any location, qualifies to be one. I likened it to "Be a Pepper". We continued to "brainstorm" -- suggesting A MUSTANG can be a blue hair, a kindergartner, a middle school student -- people from all walks of life. We agreed that more people will be finding out where we are and who we are and that now is the time to capitalize on this so we don't experience a lost opportunity. "Dallas is..." is agency-artsy and all but we were thinking people would be receptive to the idea that they could be a part of something and that they were being welcomed by the invitation to BE A MUSTANG! We all agreed we're still too distant (and seemingly inaccessible) in our approach. It's perception. Just thought I'd share. Lunch was good.

[ponyboy]

Great idea!

[AusTxPony]

I second that emotion! Kind of like the "I'm a Mormon" campaign we see so often.

[BigT3x]

Wish I had that many cocktails with lunch on a weekday.

[BIGHORSE]

Wear Mustang gear as often as possible, I almost always get a nice comment when I do.

[jpe747]

I LOVE IT!!!

[ponyboy]

Wish I had that many cocktails with lunch on a weekday.

We'd been kind of assuming you did.

[Junior]

I'm Junior, and I support this ad.

[ALEX LIFESON]

Interesting idea, send it to Hart. Or, maybe a good question for the Straight from the Hart blog.

[East Coast Mustang]

Exponentially better than "June Cometh"

[PonySnob]

"All Grit......No Quit!"