"He wants to make sure the new logos and marks set to circulate over the next few weeks look great on television. Aresco's also been tied up working with revenue models - chunks of those funds obviously coming from television, identifying potential sites for the men's and women's basketball tournaments - as well and working on digital streaming strategies for the AAC that directly involve television."
http://www.orlandosentinel.com/sports/o ... 111.column
Conferences should hire more TV execs like Mike Aresco
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Re: Conferences should hire more TV execs like Mike Aresco
This guy could really save this conference.. strange as it seems...he gets it.
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Water Pony
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Re: Conferences should hire more TV execs like Mike Aresco
Recent remarks by Mike Aresco:
American Athletic Commissioner Mike Aresco talks bowl lineup, branding on Comas & Kyle
By Paul Tenorio | Orlando Sentinel UCF Writer
2:36 p.m. EDT, May 10, 2013
In a radio appearance on WRSO-AM CBS Radio's "Comas & Kyle" on Wednesday, American Athletic Conference commissioner Mike Aresco said the league is working to establish its own bowl game and secure a bowl lineup, and that the conference is nearing a set of logos to unveil.
UCF is set to join the American on July 1.
Aresco said the league hopes to maintain its relationship with the Russell Athletic Bowl in Orlando, due in part to its proximity to UCF, and the Pinstripe Bowl in New York City. The conference also hopes to establish its own bowl game. Aresco said it is less likely that the league will be able to maintain its relationship with the Belk Bowl, which could be set for an SEC-ACC match-up.
"The bowls are a top priority of ours," Aresco said.
Aresco also said league administrators have visited the campuses of its member schools to show potential logos for the upcoming season. The league will look to approve those logos - which Aresco said have received "a tremendous positive reaction," - at league meetings May 20-22 in Ponte Vedra.
Aresco also clarified what the American Athletic Conference plans to call itself moving forward.
"The American is how we want to brand ourselves and refer to ourselves," Aresco said on the show. "AAC is probably an acronym that is going to be used, but we're going to shy away from it because it is similar to the ACC and we want to try to avoid some confusion there. … Also the Appalachian Athletic Conference uses that acronym, too, so we’re trying to be sensitive to their situation."
American Athletic Commissioner Mike Aresco talks bowl lineup, branding on Comas & Kyle
By Paul Tenorio | Orlando Sentinel UCF Writer
2:36 p.m. EDT, May 10, 2013
In a radio appearance on WRSO-AM CBS Radio's "Comas & Kyle" on Wednesday, American Athletic Conference commissioner Mike Aresco said the league is working to establish its own bowl game and secure a bowl lineup, and that the conference is nearing a set of logos to unveil.
UCF is set to join the American on July 1.
Aresco said the league hopes to maintain its relationship with the Russell Athletic Bowl in Orlando, due in part to its proximity to UCF, and the Pinstripe Bowl in New York City. The conference also hopes to establish its own bowl game. Aresco said it is less likely that the league will be able to maintain its relationship with the Belk Bowl, which could be set for an SEC-ACC match-up.
"The bowls are a top priority of ours," Aresco said.
Aresco also said league administrators have visited the campuses of its member schools to show potential logos for the upcoming season. The league will look to approve those logos - which Aresco said have received "a tremendous positive reaction," - at league meetings May 20-22 in Ponte Vedra.
Aresco also clarified what the American Athletic Conference plans to call itself moving forward.
"The American is how we want to brand ourselves and refer to ourselves," Aresco said on the show. "AAC is probably an acronym that is going to be used, but we're going to shy away from it because it is similar to the ACC and we want to try to avoid some confusion there. … Also the Appalachian Athletic Conference uses that acronym, too, so we’re trying to be sensitive to their situation."
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