NYT: At Louisville, Athletic Boom Is Rooted in ESPN Partners

[Water Pony]

At Louisville, Athletic Boom Is Rooted in ESPN Partnership

"Over the past dozen years, to feed its unending appetite for live football, ESPN has made Louisville Cardinals midweek games a mainstay in prime time. In turn, Louisville has made exposure on ESPN the centerpiece of a campaign to rise above its commuter-school roots and become a powerhouse in college sports."

" Tom Jurich, Louisville’s longtime athletic director, gave ESPN much of the credit for the university's turnaround. "If it wasn’t for ESPN, we would be a fraction of what we are today," he said"

http://www.nytimes.com/2013/08/26/sport ... ports&_r=2&

[East Coast Mustang]

I've always thought we should shoot for more Thursday night games on ESPN or ESPN2. They are great exposure for the program and the university.

[West Coast Johnny]

I've always thought we should shoot for more Thursday night games on ESPN or ESPN2. They are great exposure for the program and the university.

The article says that there there are pleanty of Thursday games already. Anyone ready for Wednesday night football?

[coloradoStang]

i agree