Yep. I suspect it is. I had a face-to-face meeting with Shawn Heilbron on Thursday afternoon about the new logos and SMU's marketing scheme.
Shawn called me up and asked me to meet with him. We discussed the situation for about an hour. He said there was serious consideration of having a big 'unveiling' of the new slanted SMU logo and red horse but, in the end, it was decided to just let it happen without a lot of fanfare.
Shawn assured me that SMU's 'primary' logo is and always will be the classic running left-to-right red Mustang. However, as the Mustang Insider says, it was felt that a 'secondary' logo was also needed.
In retrospect, it appears SMU officials are trying to make the best of a bad situation that could have been completely avoided.