Stlhockeyguy02 wrote:Partner with Dallas craft brewers, Shiner, prosper. Don't mess this up. It's easy.
I'm really afraid that it isn't easy. Beer distributors own Texas, unfortunately. See their campaign contributions for evidence.
And sadly a lot of people actually don't like craft beers. You'd have a lot of people moaning that they couldn't get a Miller Lite. That's the beer that sells.
Well of course you have to have a MillerCoors generic garbage light American pilsner. No, it wouldn't be wise to throw up six beers no one has ever heard of and can't even pronounce the style. But, if possible, it's a nice way to band together with a number of local Dallas businesses and provide a superior product to those that want to try it. Besides, Lakewood is owned by an SMU alumn. If you get Lakewood taps in Ford &/or Moody, have to imagine a seasonal rotation called Peruna would pop up awful fast. That's untapped branding and marketing right there.
Distributing liquor to large stadiums isn't as easy as buying a few kegs from the store or calling up a brewery and asking for a delivery. This is why we will outsource such matters.
I appreciate all the discriminating tastes but I would think the average fan wants to walk up to the concession and say "beer and a dog". Do we really need to have them standing around pondering which brew to try next? Unless I am told I do not expect to know what I am being served when I order a beer.
All those who believe in psycho kinesis, raise my hand
mrydel wrote:I appreciate all the discriminating tastes but I would think the average fan wants to walk up to the concession and say "beer and a dog". Do we really need to have them standing around pondering which brew to try next? Unless I am told I do not expect to know what I am being served when I order a beer.
My view also marky mark. Keep it simple. Coors,bud,miller. And please don't sale wine.
mrydel wrote:I appreciate all the discriminating tastes but I would think the average fan wants to walk up to the concession and say "beer and a dog". Do we really need to have them standing around pondering which brew to try next? Unless I am told I do not expect to know what I am being served when I order a beer.
My view also marky mark. Keep it simple. Coors,bud,miller. And please don't sale wine.
Selling wine might be the most SMU thing ever. GET YOUR WINE FOR THE SPORTING EVENT. GET YOUR WINE!
And to reiterate - or clarify my position - it's not to force something that a segment of the population likes on the rest the world or further cement our reputation of being woefully out of touch with the rest of the world by offering a bunch of expensive, high brow, niche items that few people want. I don't think beer will solve our problem. It's not, by itself, going to get more fans to come to the game. A superior product against relevant competition will. But serving beer to those who attend, I believe, will make for a more enjoyable gameday experience for a not-insignificant number of fans who do choose to attend.
As part of our ongoing struggle to strengthen our brand, reach out to the Dallas community, and gain recognition outside of the Park Cities areas, I believe a partnership with a number of locally owned, Dallas businesses that are in the beer production business would be a beneficial part of out overall strategy. I will confess that I love craft beer. And it would be great to have it as an option - even if it's just limited to one "cart" somewhere in Moody, like it is in many pro venues these days. I would like to think I'm not off base in thinking that a long-term strategic partnership with half a dozen Dallas businesses that are growing in popularity would be beneficial to the school's branding. But I could be wrong.
Stlhockeyguy02 wrote:And to reiterate - or clarify my position - it's not to force something that a segment of the population likes on the rest the world or further cement our reputation of being woefully out of touch with the rest of the world by offering a bunch of expensive, high brow, niche items that few people want. I don't think beer will solve our problem. It's not, by itself, going to get more fans to come to the game. A superior product against relevant competition will. But serving beer to those who attend, I believe, will make for a more enjoyable gameday experience for a not-insignificant number of fans who do choose to attend.
As part of our ongoing struggle to strengthen our brand, reach out to the Dallas community, and gain recognition outside of the Park Cities areas, I believe a partnership with a number of locally owned, Dallas businesses that are in the beer production business would be a beneficial part of out overall strategy. I will confess that I love craft beer. And it would be great to have it as an option - even if it's just limited to one "cart" somewhere in Moody, like it is in many pro venues these days. I would like to think I'm not off base in thinking that a long-term strategic partnership with half a dozen Dallas businesses that are growing in popularity would be beneficial to the school's branding. But I could be wrong.
Trust me I like craft beer also but to me it just screams rich white guy. Maybe a cart in the concourse or one or two options at the concession stands would work.
